Content Manager & Web Communications Specialist

*Please note that this position may have the opportunity to be remote.

The Content Manager & Web Communications Specialist supports a team tasked with improving a government website by implementing a content strategy, applying plain language best practices, and developing audience-specific messaging.

An ideal candidate is experienced in conveying complex concepts to multiple user segments, in writing, within the constraints of legacy content management systems – such as AFPIMS (American Forces Public Information Management System).

Responsibilities

• Understand audience segments and user expectations
• Identify gaps, redundancy, or complexity in existing web content through a comprehensive audit of specific sections of a website
• Work with limited subject matter expert interaction, anticipating prospective revision requests and updates
• Optimize content for search engine optimization, comprehension, plain language, and readability
• Develop strategies for conveying complex content to audiences in a simple, logical, and easily understandable way that resonates with users
• Collaborate with other members of the web team to identify content performance, including popular or underperforming messaging
• Use analytics data to create new content, as needed, to address needs
• Be the expert on improving messaging, addressing user needs, and defining consistent tone and style across all content

Required

• Active DoD Secret clearance
• 5 or more years of experience as a writer, content manager, strategic communications specialist, or similar in a government environment
• Expert knowledge of AP Style and application of established branding standards
• Demonstrated experience interfacing with government stakeholders and balancing competing priorities
• Demonstrated knowledge of Section 508/WCAG Compliance
• Experience developing content to support user journeys
• Experience with legacy content management systems used by the government
• Develop solutions to constraints and changing priorities

Preferred

• Bachelor’s degree (or higher) in communications, writing, public affairs, or similar
• Basic understanding of personnel/industrial security or background investigation
• Experience with AFPIMS