Sr. Dir., Global SMB Product Marketing

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Description Summary: PayPal is looking for a strategic, customer-obsessed, and execution-driven Senior Director of Global SMB Product Marketing to lead our merchant product marketing strategy and execution across the globe. Reporting directly to the VP of B2B Marketing, this senior leadership role is pivotal in shaping how millions of small and medium-sized businesses around the world perceive, adopt, and grow with PayPal’s suite of payments and financial services. Job Description: About the Role PayPal is looking for a strategic, customer-obsessed, and execution-driven Senior Director of Global SMB Product Marketing to lead our merchant product marketing strategy and execution across the globe. Reporting directly to the VP of B2B Marketing, this senior leadership role is pivotal in shaping how millions of small and medium-sized businesses around the world perceive, adopt, and grow with PayPal’s suite of payments and financial services. You will lead a high-performing global team of product marketers and work closely with Product, Sales, Commercial, Partnerships, Marketing, Finance, and Analytics teams to drive go-to-market (GTM) strategy, optimize product-market fit (PMF), and unlock revenue growth across acquisition, cross-sell, retention, and winback motions. This is a monumental year for our business. The Senior Director of SMB Product Marketing will be at the forefront of transforming how we serve one of our most important customer segments—and will play a central role in redefining our growth trajectory. Key Responsibilities Strategy & Leadership Define and continuously evolve our B2B SMB audience strategy across global regions. Lead segmentation of SMB merchants and craft clear, actionable Ideal Customer Profiles (ICP) based on customer insights, behaviors, and needs. Build and communicate a strong POV on where PayPal can win through audience-first product marketing. Go-to-Market & Product Partnership Serve as the voice of the SMB merchant within the organization—translating insights into GTM strategies that influence product roadmaps and commercial plans. Partner with Product and Commercial leaders to identify market opportunities, evaluate build vs. partner approaches, and shape differentiated offerings. Analyze TAM/SAM for SMB segments globally and prioritize strategic bets across regions. Own pricing, packaging, and positioning for SMB-focused solutions (e.g., checkout, working capital, loans, BNPL, invoicing, Zettle). Collaborate on product portfolio planning to identify critical feature gaps and influence roadmap prioritization. Growth & Channel Activation Develop and align global channel strategies across direct marketing, partnerships, sales, and self-onboarding motions. Drive GTM readiness across all touchpoints—from messaging and content to sales enablement and partner toolkits. Partner with Acquisition and Lifecycle teams to ensure consistent, conversion-optimized journeys across the funnel. Define and manage KPIs, set benchmarks, and run experiments to continuously improve GTM performance. Segmented Audience Leadership: SMB, Partner, and Developer Channels Develop and execute audience-specific GTM strategies for SMBs, channel partners (ISVs, PSPs, marketplaces), and developers. Define clear ICPs for each segment—understanding their distinct motivations, technical needs, and decision-making behaviors. Build differentiated messaging frameworks and value propositions tailored to each audience to drive adoption of PayPal’s products across multiple monetization paths. Collaborate with Channel and Developer Marketing leads to build enablement programs, technical content, and solution bundles that accelerate time-to-value. Partner with Commercial and Product teams to identify co-selling opportunities, build joint marketing plans, and optimize channel-driven and developer-led acquisition funnels. Advocate for partner and developer needs in roadmap discussions to ensure API-first, modular product experiences that support scale, flexibility, and integration ease. Cross-Functional Collaboration & Executive Influence Operate as a trusted advisor to the SMB leadership team, bringing clear insights, market perspective, and strategic recommendations to the table. Foster deep partnerships with Product, Sales, Regional Marketing, Partnerships, Analytics, and Finance to align on shared goals and success metrics. Influence stakeholders across the company to gain buy-in and support for key initiatives. Manage and mentor a global team of PMMs—driving alignment, accountability, and excellence in execution. Required Experience & Skills 12 years of experience in B2B product marketing, with 5 years in a senior leadership role. Proven success leading GTM for payments or financial services products globally—ideally within a high-growth or platform business. Deep understanding of the SMB ecosystem, including their financial, operational, and digital needs. Strong analytical, strategic thinking, and market research capabilities. Demonstrated ability to influence product roadmaps, lead segmentation work, and develop compelling positioning frameworks. Experience partnering with Sales, Product, and Channel teams to drive growth. Exceptional executive presence and communication skills. Global experience working across regions and cultural contexts. A passion for empowering small businesses and making commerce more accessible, inclusive, and successful. Why Join Us This is not just another marketing role—it’s an opportunity to define how one of the most iconic brands in digital commerce shows up for the world’s small businesses. You’ll be part of a world-class leadership team, working at the intersection of technology, payments, and financial empowerment, with the resources to make bold ideas happen and the agility to move fast. Additional Job Description: Subsidiary: PayPal Travel Percent: 0 - PayPal is committed to fair and equitable compensation practices. Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience. The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com. The U.S. national annual pay range for this role is $143400 to $285450 For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations. Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you. We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com. Who We Are: Click Here to learn more about our culture and community. Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com. Belonging at PayPal: Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal. Any general requests for consideration of your skills, please Join our Talent Community. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply. Notice to Applicants and Employees who reside within New York City. Click here to view the notice. At PayPal we are reimagining money, democratizing financial services, and giving people more ways to safely connect to their money and to each other. We are purpose-driven and looking for people who want to join us at the forefront of the digital payments revolution. Learn more at PayPal.com/Jobs Learn more about privacy-related questions or data retention. If you would like your profile to be deleted from our system, please let us know Please note that this site has updated features that can’t run on older versions of Internet Explorer. Please use IE11 or MS Edge for an optimal experience. When applying for a job you are required to create an account, if you have already created an account - click Sign In. Creating an account will allow you to follow the progress of your applications. 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Salary : $143,400 - $285,450