What are the responsibilities and job description for the Campaign and Nurture Strategy Manager position at Paychex?
Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential.
Overview
This position manages the execution of the marketing campaign nurture strategy, building campaigns, performing analysis, and working with product managers, content and design teams to meet client performance expectations in all digital marketing channels. Ensures that campaigns launch promptly, are optimized effectively, and reported accurately and appropriately. Works with cross functional marketing team to identify opportunities and optimize media channels and nurture tracks based on customer personas and data analysis.
Responsibilities
Not sure if you meet every requirement?
At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.
Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.
Overview
This position manages the execution of the marketing campaign nurture strategy, building campaigns, performing analysis, and working with product managers, content and design teams to meet client performance expectations in all digital marketing channels. Ensures that campaigns launch promptly, are optimized effectively, and reported accurately and appropriately. Works with cross functional marketing team to identify opportunities and optimize media channels and nurture tracks based on customer personas and data analysis.
Responsibilities
- Coordinates the creation of digital content with in-house creative team to ensure timely and accurate results.
- Drives demand generation content calendar (inbound and outbound); Develops and executes the content promotion plan
- Partners with Marketing Operations insight to optimize demand generation campaigns.
- Leads cross functional team on development of engagement campaigns (legislation and new product launches) and manages and tracks performance on omni-channel campaigns to drive business results.
- Leads cross functional team to create and develop email campaigns to prospects and customers, develop drip campaigns, and build and optimize landing pages, including content offers.
- Oversees creative ad production workflow, reviewing, approving, and meeting specifications, to meet established timelines.
- Develops and executes measurable integrated marketing campaigns to drive the business.
- Bachelor's Degree in Marketing or Business - Required
- Master's Degree in Business, Marketing or Communications - Preferred
- 5 years of experience in Digital marketing, demand generation, Marketing or communications.
- Act with uncompromising integrity.
- Provide outstanding service and build trusted relationships.
- Drive innovation in our products and services and continually improve our processes.
- Work in partnership and support each other.
- Be personally accountable and deliver on commitments.
- Treat each other with respect and dignity.
- We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) employer match, adoption assistance, financial assistance, and much more.
- We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
- We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
- We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
- We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.
Not sure if you meet every requirement?
At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.
Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.