What are the responsibilities and job description for the Digital Marketing Manager position at Pavago?
Position Type: Full-Time, Remote
Working Hours: U.S. Eastern Time (EST)
Our client is seeking a results-driven Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels.
This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact.
The Digital Marketing Manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility.
The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management.
ResponsibilitiesStrategy & Marketing Leadership• Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals
• Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion
• Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives
• Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed
• Identify scalable growth opportunities across acquisition, retention, and brand channels
• Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content
• Manage budgets and allocate spend strategically to maximize ROI and efficiency
• Oversee campaign messaging, positioning, and creative direction to maintain brand consistency
• Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition
• Test new acquisition channels, campaign structures, audiences, and messaging to improve results
• Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution
• Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools
• Use data-driven insights to refine targeting, messaging, budget allocation, and campaign strategy
• Present actionable recommendations and performance updates to leadership regularly
• Continuously optimize campaigns through A/B testing and experimentation
• Collaborate with content, design, and technical teams to ensure cohesive execution across channels
• Guide messaging strategy and brand positioning to strengthen market visibility and engagement
• Support content initiatives including blogs, landing pages, outbound messaging, and campaign assets
• Ensure all marketing efforts align with brand voice, customer pain points, and business objectives
• Work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment
• Coordinate with operations and product stakeholders to ensure marketing supports business priorities
• Contribute to broader growth strategy discussions and go-to-market initiatives
• Strategic thinker who connects marketing execution to business outcomes
• Hands-on operator comfortable managing campaigns and optimizing performance directly
• Data-driven marketer who thrives on experimentation, testing, and continuous improvement
• Creative storyteller capable of building compelling brand and campaign messaging
• Strong communicator and collaborative leader who works effectively across teams
• Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager
• Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels
• Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems
• Experience balancing strategic planning with hands-on execution
• Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly
• Excellent leadership, communication, and project management skills
• Experience leading marketing functions in B2B service-based, SaaS, or professional industries
• Background in account-based marketing (ABM) or performance-driven demand generation
• Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo
• Experience managing cross-functional marketing teams or external agencies
• Strong branding, storytelling, and positioning capabilities
• Experience scaling marketing systems in high-growth environments
A Digital Marketing Manager’s day is a mix of strategic planning, campaign execution, and performance analysis. You will:
• Review campaign dashboards and optimize active marketing initiatives
• Collaborate with leadership, sales, and content teams to align priorities and messaging
• Launch and refine campaigns across paid and organic channels
• Monitor lead flow, pipeline quality, and funnel conversion performance
• Test new acquisition ideas, audience segments, creatives, and messaging strategies
• Analyze campaign data and prepare actionable reports and recommendations
In essence: you are responsible for driving pipeline growth, strengthening brand visibility, and ensuring marketing efforts generate measurable business impact.
Key Metrics for Success (KPIs)• Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
• Customer Acquisition Cost (CAC) and Marketing ROI
• Website traffic and conversion rate growth
• Lead-to-opportunity and opportunity-to-customer conversion rates
• Paid campaign performance and ROAS
• Brand visibility, engagement, and audience growth across channels
• Application Review – Assessment of experience and role alignment
• Initial Interview – Discussion of background, marketing expertise, and growth mindset
• Technical Interview – Deep dive into strategy, campaign management, analytics, and execution capabilities
• Final Interview – Leadership and culture fit discussion with the client team
• Offer & Background Verification
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