Area Sales Manager

POSITION PURPOSE      

This position is responsible for the development of the Paulaner USA portfolio, in the retail on and off premise channels. Together with the Paulaner Region Manager and the respective distributor sales teams, the position will be a “value added” resource to both the Paulaner portfolio and the key distributors. The position will be responsible for increased retail distribution by the development of target account lists, promotional activities in those accounts and the coordination of national and regional account placements, and the influencing of Distributor Sales Teams. The position will also work with the Regional Manager to developed distributor planning, incentive programming, channel targets, distribution development and individual retail activation.

PRIMARY RESPONSIBILITIES

·       Establish strong working relationships with the sales teams within a distributor network by cultivating relationships, delivering “business back” to the wholesaler and being the “go to person” for product and brand information and PUSA processes that include:

o   Planning and Business Reviews: Sales Managers

o   Incentives, Price Promotion, POS/Merchandising and Account Targeting: Brand Managers and Sales Supervisors

o   Account Activation, Distribution and Display Activities: Route Salesmen

·       Develop and manage “Target Account Lists” by market by coordinating with distributor sales teams and PUSA Region Manager to ensure growing distribution for PUSA’s portfolio. Update the lists on an as needed basis together with the PUSA Region Manager and the distributor.

·       Independently call at retail to secure new placements for the Paulaner USA portfolio.

·       Coordinate both independently and through PUSA National Accounts and Distributor Teams, all chain account activation and execution. Utilize marketing tools from brand teams and custom materials developed in coordination with distributor merchandising teams

·       Conduct, both personally and via outside resources, a minimum of 25 sales calls per week to build awareness and trial for our brands.

·       Coordinate, with the PUSA Marketing Team, all retail programs to secure displays and features for the individual brands and packages

·       Monitor Distributor inventories to help ensure timely ordering patterns (6-8 weeks lead time) for all beer and point of sale orders and monitor distributor orders to maintain target inventories of both at the distributors. (~45 days on priority SKU’s). Alert Region Manager of potential issues.

·       In concert with the PUSA Region Manager, secure and conduct sales meetings with distributor retail sales staff to launch new programming, brand and product training and incentive activities

·       Develop with Regional Manager Distributor Annual Business Plans and secure distributor commitments to those plans in terms of brand volume and distribution targets and distributor co-op investments. 

·       Develop with Regional Manager sales promotion programming using company approved themes and integrating local opportunities to ensure both brand/consumer engagement and distributor execution 

·      Continue individual skill development through on-going training, including:  VIP Business Systems, NetSuite Enterprise Software, Microsoft Office (Word, Outlook, Excel, PowerPoint), Presentation Skills and Cicerone Beer Server Qualification 

POSITION CRITERIA (Experience, Education, etc.)

·       Local Market Residency, no relocation provided (Milwaukee, Wisconsin)

·       Selling to Retail Sales Experience

·       Business degree preferred, or relevant experience

·       Beverage Alcohol Experience (Familiar with legal structure, promotion requirements and three tier system) (Preferred)

·       Modest travel beyond assigned territory (1-2 National Meetings per Year)

COMPENSATION

·       Salary Range: depending on experience

·       Exempt position

·       Up to 15% Bonus opportunity

·       Health Care plan including Vision/Dental available

·       Company Match 401K program

·       14 Days PTO to start

·       Highly collaborative environment

·       Free Beer!