Regional Sales Manager East

Where Trust Leads, Bold Ideas Grow, and Community Thrives

Paula's Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:

• Build Trust: We set the standard for skincare, transparency, and shared knowledge.
• Be Bold: We lead through innovation and by challenging the status quo.
• Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.
  
  

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we're in the heart of Seattle's beautiful International District 
• Did we mention we're a dog-friendly office? 
  
  

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you're inspired by transparency, driven to make an impact, and eager to help foster community—we'd love to have you join us.

How you'll have an impact at Paula's Choice:

The Regional Sales Manager (RSM) drives retail sales revenue and company driven strategies in a multi-state region, by leading a team, including Area Sales Managers, Sales and Training Executives, Account Coordinators and Freelance Sales & Training Consultants. The RSM analyzes regional growth opportunities and provides the leadership team with sell-out data to assess projections and forecasts, including budget management, training and event execution strategy and Travel & Expenses management. Weekly alignment in B&M stores is expected to facilitate the Education and Sales team expectations of being a Best-In-Class brand partner and customer service team at all retailers.

As a Regional Sales Manager, East a typical day might include a mix of the following:

Retail Sales Strategy

• In partnership with Field Director, develop regional strategy to reach retailer sales targets and provide growth YOY, assuring focus on elevating the brand awareness to reach maximum ROI.
• Analyze, coach, and track sales and training performance for full region performance and devise action plans for all business opportunities.
• Develop and submit region event door strategy to provide YOY growth. Analyze sales reports and deliver weekly event results and feedback to leadership. Assist Field Director with all event collateral field allocations.
• Strategically develop your region's store visit plan, overseeing the territory coverage to maximize business growth opportunity. 
• Prepare and lead the agenda for Bi-Weekly meetings to recap performance and communicate sales focus for upcoming activations.
• Maintain organization and coach direct report organization to ensure deadlines are being met, including but not limited to calendars, T&E budgets, weekly sales recaps, event recaps, store visit recaps, store visit schedules, travel bookings and other administrative responsibilities.
• Partner cross-functionally with Education and Sales Marketing teams to align regional sales strategies with training initiatives and marketing campaigns.
  
  

HR/People Leadership

• Conduct and participate in regular touch bases with team to assure effective communication and partnership alignment.
• Recruit, interview and onboard all new Field Team members from your respective region in partnership with leadership, HR, and Education team.
• Develop direct reports in areas of success and opportunity in partnership with the Field Director and HR to maintain retention. Formulate action plans to correct problems with specific goals and timetables.
• Provide partnership in resolving any store level challenges to maintain strong relationships and ensure solid brand integrity.
• Manage and audit timekeeping/payroll procedures according to payroll timelines.
  
  

Sales Support

• Coach and develop the team to plan and execute in-store events including elevated brand experience events and provide strategic in-store partnership to achieve sales targets.
• Manage team communication to ensure all store level feedback is delivered to appropriate cross-functional partners.
• Facilitate and partner on the scheduling and execution of regular in-store business reviews with retail partners to communicate trending business and negotiate store level opportunities and event strategies to drive retail sales growth.
• Coach and develop the field execution and maintaining of the highest level of standards to all merchandising guidelines and in-store activations. 
• Coach team to manage any out of stock or visual merchandising needs with retail partners, following all retailer brand guidelines. Communicate consistent concerns to leadership.
  
  

Training Support

• Provide consistent onboarding, training and management for freelance Sales and Training Consultants in the region.
• Participate in product training webinars, in-person trainings and special education focused events to build expertise in the brand and category and partner with Education Manager in the field to coach and execute high level trainings.
• Coach team on successful implementation of all sales and training support tools regarding new product launches and daily in-store visits to achieve 5-star service scores. 
• Coach team by example to negotiate elevated training opportunities in partnership with the Education team. Provide associated sales tracking to help determine training focus and alignment to Sephora sales growth strategies.
  
  

The Details:

• Hours: Full-time role that will require flexibility to work some evenings, weekends and some holidays
• Physical requirements: Ability to lift 40 pounds and stand up to 8 hours on your feet in stores
• Travel requirements: Up to 70 % travel, territories can vary based on geographical areas and are subject to change based on business needs (*Transportation costs policy will be covered in the interview process)
• 30% Office/ Administrative Time: To include but not limited to: data analytics, Field team call-cycle planning & reporting, travel booking & expense reports, store visit and event recap review & follow-up, weekly recaps & communications, ongoing product trainings, weekly leadership communications, etc.
• New York City area within 1 hour of New York City and New York City Airports; reliable transportation required
  
  

What you'll bring to the table:

• 5 years of beauty industry experience or equivalently relevant qualified experience
• 2 years Sephora training and selling experience
• 2 years managing a multi-state/multi-door territory
• 2 years of experience in a role with full-time direct reports
• 2 years Sephora EDU portal/ scheduling experience
• Demonstrated ability to inspire, coach, and develop a team
• Knowledge of clinical, cosmetics techniques and procedures, along with business terminology
• Valid Passport and ability to travel up to 70%
• Ability to work a flexible schedule, including weekends
• Exceptional interpersonal skills and ability to build positive/effective business partnerships
• Superior selling skills with proven ability to set and achieve sales goals
• Effective and engaging training skills that deliver consistent sales results
• Proven ability to build relationships, drive sales and provide outstanding customer service
• Exceptional time management skills
• Ability to work both autonomously as well as with a team
• Strong analytical skills
• Ability to quickly learn innovative technology and effectively use that technology to meet the demands of the role
• Must have proof of insurance, current and valid driver's license, and reliable means of transportation
• Experience with Microsoft Office skills, including PowerPoint, Word, Excel & Outlook
• Flexible and amenable to changes in a fast-paced, high-growth environment. Must be able to multi-task while accommodating changing priorities
  
  

Approximate Salary Range Based on Experience and Location:

$120,000 - $125,000 USD/annually

Paula's Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.

Paula's Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.

Please note:

At any time, with or without notice, Paula's Choice reserves the right to add/delete/change the position's requirements.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at careers@paulaschoice.com. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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