What are the responsibilities and job description for the Marketing Specialist position at Patterson Companies, Inc.?
Job Summary
Patterson is currently looking for a passionate individual to join the Patterson Owned Brands Marketing team and help us achieve our business objectives and sales goals. This role will give the candidate exposure to all aspects of marketing and sales, such as fiscal year strategic planning, customer segmentation, campaign planning, sales promotions, launching new products, sales training, and loyalty marketing. The Marketing Specialist will be responsible in supporting strategic plans across Patterson’s different product lines in each animal health business unit and ensuring successful weekly execution in partnership with marketing operations and corporate shared services. Additionally, this role will work closely with category managers and vendors to secure assets and content in support of weekly planning delivery. If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
Essential Functions
To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation. To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.
In addition to the essential functions listed above, the incumbent may perform the following additional functions.
Required Qualifications
Physical Demands
This position is in an office environment.
Patterson is currently looking for a passionate individual to join the Patterson Owned Brands Marketing team and help us achieve our business objectives and sales goals. This role will give the candidate exposure to all aspects of marketing and sales, such as fiscal year strategic planning, customer segmentation, campaign planning, sales promotions, launching new products, sales training, and loyalty marketing. The Marketing Specialist will be responsible in supporting strategic plans across Patterson’s different product lines in each animal health business unit and ensuring successful weekly execution in partnership with marketing operations and corporate shared services. Additionally, this role will work closely with category managers and vendors to secure assets and content in support of weekly planning delivery. If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
Essential Functions
To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation. To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.
- Work closely with management, marketing, and product management to align and execute the integrated marketing calendar and supportive marketing briefs to deliver work on time and in service of the customer
- Collaborate with marketing to plan and collect asset needs for strategic plans
- Coordinate and assist with implementing promotional plans and materials designed to promote awareness, engagement and drive customer purchase decisions via the field-based selling organization
- Manage and own billing process for various administrative tasks associated with budgeting, forecasting and channel performance connected to vendor funding and channel expense
- Assist marketing in analyzing and summarizing campaign (channel and vendor) results
- Monitor competitors movements summarizing insights on a quarterly basis
- Maintain a collaborative, highly creative and progressive approach
- Prioritize to manage tasks and work streams that will make the most difference to the business
- Communicate with clear, concise written messages thru meeting notes, emails and reports
- Develop and maintain relationships to work effectively within the matrix organization and with external vendor partners
- Attend in-person trade shows and/or sales team meetings to work the booth or present
In addition to the essential functions listed above, the incumbent may perform the following additional functions.
- Perform other duties as assigned by management
Required Qualifications
- Bachelor’s degree in marketing or related field
- 2-4 years of marketing experience
- 2-4 years of experience in a fast-paced environment, with a proven track record of attention to detail
- Working knowledge of the animal health industry
- Experience in channel management
- Ability to present ideas and back them up with facts
- Ability to quickly foster relationships with other departments within the organization
- Problem-solving and analytical skills
- Excellent time management, multi-tasking, and organizational skills
- Strong communication skills (written and verbal)
- Strong usage and knowledge of Microsoft office suite
- Strong communication and collaboration skills, both written and verbal
- Working knowledge or experience working with a sales team is a plus
- Working knowledge of distribution is a plus
Physical Demands
- Operating a computer or other office devices for the majority of the workday
- May occasionally need to move packages up to 10 pounds such as office supplies or equipment
This position is in an office environment.
- Mendota Heights, MN Headquarters: We offer a hybrid work environment with two in-office days weekly at our Mendota Heights, MN headquarters. If you live within 50 miles of this location, in-person attendance is expected to foster collaboration, innovation, and team connection.
- Loveland, CO Headquarters: We offer a hybrid work environment with two in-office days weekly at our Loveland, CO headquarters. Candidates residing within 50 miles of this location are expected to participate in on-site work to support spontaneous interactions and high-performing teamwork.
Salary : $52,200 - $63,900
