Director of Product Marketing

Job Summary

The Dir Product Marketing leads the development and execution of product marketing strategies, campaigns, and programs to shape long-term market positioning and growth strategies. This role oversees cross-functional execution and drives enterprise-level impact through integrated marketing initiatives. This role is accountable for leading managers and teams in delivering marketing initiatives, optimizing marketing effectiveness, and achieving short- and long-term business objectives.

Essential Functions

• Define and lead short- and long-term product marketing strategies, driving sustained growth, market share expansion, and competitive differentiation.
• Direct comprehensive market research and trend analysis to identify opportunities and inform strategic decisions across product portfolios
• Oversee development and governance of all product marketing content and messaging, ensuring consistency and impact across channels
• Lead product lifecycle marketing, including go-to-market strategies, growth initiatives, and retirement planning to optimize portfolio performance
• Establish and direct integrated marketing programs in partnership with sales and technical leadership to maximize revenue and market penetration
• Own marketing budget strategy and allocation, evaluating performance across campaigns to optimize investment outcomes
• Sponsor and oversee high-impact promotional events and industry engagements to strengthen brand presence.
• Comply with Company and department policies and standards; performs other duties as assigned
  
  

People Management

• Accountable for team staffing and managing direct reports to include development, performance management, goal setting, and other managerial duties
• Ensures direct reports are aware of and follow ethical business practices and Company’s Code of Conduct to maintain a supportive and productive working environment.
  
  

Minimum Requirements

• Bachelor's degree in marketing, Business, Communications, or related field or equivalent education and/or experience
• 10 years of progressive experience in product marketing or related field
• 5 years leadership or people management experience
  
  

Preferred Requirements

• Experience leading enterprise-wide product marketing strategy across multiple product lines or business units
  
  

Skills And Abilities

• Demonstrated success leading business transformation, organizational change, and category performance improvement initiatives
• Expertise in product marketing strategy, portfolio management, and go-to-market execution
• Strong strategic and financial acumen, including budget ownership and ROI optimization
• Creativity in developing product positioning, messaging, marketing campaigns, and promotional strategies
• Ability to influence senior leadership and drive alignment across complex organizations
• Advanced understanding of market dynamics, segmentation, and competitive positioning
  
  

Physical and Cognitive Demands

• Communicate/Hearing Frequently
• Communicate/Talking Frequently
• Learn New Tasks or Concepts Frequently
• Make Timely Decisions in the Context of a Workflow Frequently
• Complete Tasks Independently Constantly
• Maintain Focus Constantly
• Remember Processes & Procedures Constantly
• Stationary Position (Seated) Constantly
• Vision Constantly
• Hand/Eye Coordination Occasionally
• Bend Rarely
• Complete Tasks in a Noisy Environment Rarely
• Feeling/Grasping/Handling Rarely
• Move/Traverse Rarely
• Repetitive Motions Rarely
  
  

Working Environment

• Hazards Occasionally
  
  

Environmental Conditions

• Office: This position primarily operates in a professional office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building's primary work areas consist of desks, chairs, computers, and other office equipment and devices for professional services.
  
  

Travel Requirements

• This position may require occasional travel (e.g., supplier executive meetings, line reviews, industry events), up to 10%
  
  

The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills. $139,200.00 - $185,666.67