VP of Marketing

We re hiring a VP of Marketing to build and lead the function from zero. This role owns brand, demand, content, creators/influencers, and vertical GTM and executes alongside the team.

This is a true player coach role. You set strategy and ship work. One day you re defining positioning for a new vertical. The next you re writing copy, launching campaigns, and reallocating spend based on real performance data. If you ve only worked in large orgs where execution is someone else s job, this won t be the right fit.

What You ll Own

Demand Generation

• Paid media, performance marketing, CRO, newsletters, and partnerships
• Budget ownership with clear attribution and ROI discipline
• Comfort showing the math behind every dollar spent

Brand & Positioning

• How the company shows up in the market
• Category narrative, messaging, and creative direction
• Clear articulation of why the product matters and to whom

Content

• Website, landing pages, campaigns, and thought leadership
• Hands-on creation early; team building over time

Creator & Influencer Programs

• Build a practitioner-led creator network
• Authentic storytelling around relationship driven selling

Vertical Go-to-Market

• Industry specific messaging and targeting
• Packaging offers for highest performing segments

Team Building

• Hire and lead a small, high output marketing team over the next 6 12 months

What We re Looking For

• Early stage startup experience (sub?50 employees)
• Product led growth expertise PLG funnels, self-serve conversion, PQLs, bottoms up sales motions
• Demand brand fluency you operate comfortably on both sides
• AI native operator AI is part of your daily workflow for content, research, analysis, and optimization
• Transactional / consumption based model experience (ecommerce, marketplace, or similar a strong plus)
• Exceptional writing ability positioning, campaigns, investor comms, and strong social copy
• Local commitment Middle Tennessee-based, in-office 4 days/week at the Franklin HQ

Bonus Points

• B2B creator / influencer marketing experience
• Experience scaling a company past $100M in revenue

What We Offer

• Medical, vision, dental (80 100% employer covered)
• 401(k) with company match
• Monthly phone & internet stipend
• 20 PTO days company holidays
• Work from home Fridays
• Life and long-term disability insurance
• Team offsites, volunteering, and regular in-person collaboration

Equal Opportunity Employer/Veteran/Disabled