What are the responsibilities and job description for the Marketing position at PASADENA COLLISION CENTER, INC.?
About the Role:
The Marketing role is pivotal in driving brand awareness, customer engagement, and revenue growth through strategic planning and execution of marketing initiatives. The successful candidate will develop and implement comprehensive marketing campaigns that align with the company’s goals and resonate with target audiences across multiple channels within the Korean speaking community.
Minimum Qualifications:
- Must be Bilingual: Korean and English
- Proficiency with digital marketing tools and platforms such as Google Analytics, SEO, SEM, and social media advertising.
- Strong written and verbal communication skills.
- Ability to analyze data and generate actionable insights.
Preferred Qualifications:
- Auto body repair shop knowledge
- Experience with marketing automation software
- Certification in digital marketing or analytics (e.g., Google Ads Certification, HubSpot Inbound Marketing).
Responsibilities:
- Develop, execute, and manage multi-channel marketing campaigns including digital, social media, email, and traditional advertising.
- Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
- Collaborate with internal teams and external agencies to create compelling content and promotional materials.
- Monitor and analyze campaign performance metrics to assess effectiveness and recommend improvements.
- Coordinate events, product launches, and other promotional activities to enhance brand visibility.
- Maintain consistent brand messaging across all marketing channels and materials.
Salary : $18 - $20