iGaming Content & Digital Assets Specialist (Pending PGCB approval)

Job Description (PENDING PGCB APPROVAL):

The iGaming Content & Digital Assets Specialist is responsible for the management, organization, and deployment of digital content across the betPARX iGaming and Sports platforms. This position plays a critical role in ensuring all casino games, sports content, promotions, are accurately created, maintained, and published across multiple jurisdictions while supporting a consistent, high-quality customer experience.

The position partners closely with Interactive Marketing, Product, and external content providers to support game launches, promotional campaigns, and ongoing platform enhancements.

Essential Job Duties

Casino Content Management

Manage digital assets required for all casino game launches across multiple jurisdictions.

Download, organize, edit, and maintain game tile assets from approved game provider libraries.

Create and manage multiple tile specifications, including:

• Square
• Portrait
• Landscape
• Animated/Video

-Upload and maintain content across multiple content management systems supporting both web and mobile applications.

-Ensure all game content is published accurately and consistently across Pennsylvania, New Jersey, Michigan, and other operating jurisdictions.

-Support the successful launch of new casino games while maintaining and improving the quality of existing game assets.

-Review previously published content and update legacy assets to improve appearance, readability, and functionality throughout the platform.

-Assist with implementing new content management capabilities as platform enhancements become available.

Digital Marketing & Promotional Assets

Update and maintain digital marketing assets supporting casino and sportsbook promotions.

Develop creative assets including:

• Promotional banners
• Email hero images
• Pop-up notifications
• Inbox messaging
• Promotional landing pages
• App and platform content

-Create and maintain promotional assets for both betPARX and Play Gun Lake brands.

-Support development of sports promotional content including icons, buttons, promotional pages, and -Kambi promotional tiles.

-Assist in transitioning creative asset production from external vendors to internal resources to improve brand consistency, turnaround time, and operational efficiency.

Content Administration

• Coordinate the publication and maintenance of content across multiple jurisdictions and platforms.
• Maintain organized digital asset libraries and ensure version control.
• Verify content accuracy before publication.
• Support ongoing improvements to content organization and workflow efficiency.
• Collaborate with internal stakeholders to prioritize content requests and project timelines.

Compliance

• Ensure all published content complies with applicable gaming regulations and internal brand standards.
• Maintain required gaming licenses and certifications.
• Follow all regulatory requirements governing online gaming operations.

Additional Responsibilities

• Manage multiple projects simultaneously while meeting established deadlines.
• Maintain excellent working relationships with internal departments and external vendors.
• Recommend process improvements that increase efficiency and content quality.
• Perform other duties as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, or a related field preferred.
• Two or more years of experience managing digital content, creative assets, website content, or digital marketing.
• Experience working with content management systems (CMS) preferred.
• Experience in online gaming, casino gaming, sports betting, or digital entertainment is preferred.
• Experience coordinating multiple projects in a fast-paced environment.
• Excellent organizational and project management skills.
• Strong attention to detail and commitment to accuracy.
• Experience working with digital asset management systems.
• Proficiency with Microsoft Office, particularly Excel.
• Strong written and verbal communication skills.
• Ability to prioritize multiple deadlines and manage competing priorities.
• Working knowledge of graphic specifications and digital image formats.
• Familiarity with Adobe Creative Cloud or similar graphic design software preferred.
• Understanding of branding principles and digital marketing best practices.
• Self-motivated with the ability to work independently and collaboratively.
• Ability to obtain and maintain all required gaming licenses and regulatory approvals.