Demo

BDC Representative

Parkway Ford
Winston, NC Full Time
POSTED ON 8/25/2026
AVAILABLE BEFORE 9/22/2026

Parkway Ford Lincoln – Winston-Salem, NC
Income Potential: $40,000 – $85,000 per year (uncapped)

At Parkway Ford, we’re looking for a motivated, competitive, and personable Business Development Representative (BDR) to join our team.

This is more than an hourly position. The harder you work, the more opportunities you have to earn.
A Compensation Plan Built Around Your Success

We believe in recognizing the work our team puts in. That’s why our BDR compensation plan offers several ways to earn and grow based on your individual and team performance.  

  • Competitive Hourly Pay Commission
  • Personal Bonuses Based on Units Set & Sold
  • Team Performance Bonuses
  • Weekend Bonuses
  • Additional earning opportunities based on performance

Your effort matters here. The more appointments you set, the more opportunities you create and the more vehicles your customers purchase, the more you can earn.

What Your Day Will Look Like

You’ll be one of the first people our customers interact with. Your job is to connect with customers, create relationships, set quality appointments, and help move customers one step closer to purchasing a vehicle.

  • Connecting with customers by phone, text, and email
  • Responding to new internet leads
  • Following up with previous customers and unsold opportunities
  • Setting and confirming appointments
  • Building relationships with potential buyers
  • Helping customers take the next step toward purchasing a vehicle
  • Working closely with our sales team
  What We're Looking For 
  • Goal-oriented
  • Comfortable talking to people
  • Confident on the phone
  • Self-motivated and driven
  • Organized and consistent with follow-up
  • Comfortable working in a fast-paced environment
  • Reliable and accountable

If you’re satisfied with simply working your hours and collecting a paycheck, this may not be the position for you.

No Automotive Experience? No Problem.

You don’t have to be a car expert to be successful here. We’ll teach you the automotive side of the business. What we’re looking for is someone with the right attitude, work ethic, communication skills, and desire to succeed.

What We Offer
  • Hourly Pay Commission
  • Personal Performance Bonuses
  • Full Benefits Package (medical, dental, vision, 401k )
  • PTO & Sick Leave
  • Employee Discounts
  • Career Advancement Opportunities
Requirements
  • Valid driver’s license with a clean driving record
  • Ability to pass a background check and drug screening
  • Strong communication and organizational skills
  • Self-motivated and goal-oriented
  • Ability to work independently and as part of a team

 

Apply today and come be part of the Parkway Ford team!

Salary : $40,000 - $85,000

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