What are the responsibilities and job description for the Digital Content Creator position at Parkway Auto Group?
Digital Content Creator
Position Summary
The Digital Content Creator is responsible for planning, creating, managing, and publishing engaging digital content across all dealership and automotive group platforms. This role serves as the face and voice of the dealership online, producing high-quality photo, video, and digital content that drives brand awareness, customer engagement, vehicle sales, service traffic, and community involvement.
The ideal candidate is creative, energetic, comfortable on camera, skilled in video production and social media trends, and is passionate about creating and taking ownership in their projects.
Key Responsibilities
Content Creation & Production
- Create daily content featuring new and used vehicle inventory, dealership promotions, service offers, employee spotlights, customer deliveries, and community events.
- Capture and edit professional photos and videos for digital platforms.
- Develop creative concepts and campaigns that align with dealership marketing goals.
- Write compelling captions, headlines, and calls-to-action.
Social Media Management
Manage and publish content across:
- TikTok
- YouTube
- Google Business Profile
- LinkedIn (as needed)
- Daily posting and content scheduling 6-8 times per day.
- Monitoring comments, messages, and engagement opportunities.
- Following current social media trends and adapting them for the automotive market.
- Growing followers, engagement, and audience reach.
Qualifications
Required
- Experience creating content for TikTok, Instagram, Facebook, and YouTube.
- Strong photography and videography skills.
- Proficiency with video editing software such as Adobe Premiere Pro, Final Cut Pro, CapCut, Canva, or similar tools.
- Excellent communication and storytelling abilities.
- Ability to work independently and meet deadlines.
- Availably after hours for company functions and community events.
- Valid driver's license.
Preferred
- Drone photography/videography experience.
- Graphic design experience.
- Experience running paid social media campaigns.
- Knowledge of SEO and digital marketing best practice.
Why Join Our Team?
Join a fast-growing automotive group where creativity, innovation, and digital marketing play a major role in driving success. You'll have the opportunity to build our online presence, showcase exciting inventory, engage with the community, and help shape the future of our brand
We offer the following benefits- waiting periods may apply.
- 401k and Match
- Health saving account
- Medical, dental, and vision
- Profit Sharing
- Vehicle purchase program
- Employee discount at any of our locations
- Vacation and PTO