Community Marketer

Facility: Parkview Care and Rehabilitation Center
Position: Community Marketer
Location: Massapequa, New York
Shift: Full Time | 8:00 AM – 4:00 PM
Salary: $85,000 – $95,000 (based on experience)

Parkview Care and Rehabilitation Center is seeking a dynamic and relationship-driven Community Marketer to promote our skilled nursing and rehabilitation services throughout the Long Island region. The ideal candidate will have a strong background in healthcare marketing and established relationships within hospitals, physicians’ networks, and community organizations. This individual will play a key role in increasing admissions, maintaining census, and strengthening the facility’s presence in the healthcare community.

Hospital & Referral Outreach

• Build and maintain strong relationships with hospital discharge planners, case managers, social workers, and physicians to generate referrals.

• Conduct regular hospital visits, attend discharge planning meetings, and coordinate with healthcare professionals to ensure smooth patient transitions.

• Identify new business opportunities and track referral trends within the region.

Community Engagement & Marketing

• Represent the facility at community events, health fairs, senior centers, and local organizations.

• Plan and execute community-based marketing initiatives and sponsorships that promote the facility’s programs and services.

• Develop and distribute promotional materials that align with the facility’s branding and compliance standards.

Admissions Support

• Partner with admissions and clinical teams to evaluate referrals and coordinate pre-admission processes.

• Track, analyze, and report referral data and admission outcomes to guide marketing strategies.

Brand & Relationship Management

• Serve as the primary liaison between the facility and external partners.

• Maintain up-to-date knowledge of the facility’s specialized services and rehabilitation programs.

• Monitor competitors and market trends to identify growth opportunities.

• Minimum 2–3 years of experience in healthcare marketing, business development, or admissions—preferably within skilled nursing, rehabilitation, or hospital settings.

• Nursing home experience required.

• Strong relationships with hospital discharge planners and healthcare professionals in the Long Island region highly preferred.

• Proficiency in basic communication programs; knowledge of Census Pro is a plus.

• Excellent communication, interpersonal, and presentation skills.

• Ability to work independently, prioritize effectively, and meet goals.

• Valid driver’s license and reliable transportation required (regional travel expected).

• Comprehensive Medical & Dental Coverage

• Generous Paid Time Off (PTO)

• 401(k) Retirement Plan

• Employee Recognition Program

• Supportive, Team-Oriented Work Environment

• Company Perks and Employee Discounts