What are the responsibilities and job description for the Digital Marketing position at PARKS HEATING & COOLING INC?
Job Details
Digital Marketing
Parks Heating, Cooling, Plumbing & Electrical is looking for a Digital Marketing Analyst. You will be responsible for numerous tasks across our Marketing department, including but not limited to tasks that fall under supporting marketing team by monitoring, analyzing, and optimizing digital marketing campaigns
Use various analytics and business intelligence tools to gather data and then assess it to develop insights and recommendations to share with the team through reports and presentations.
Knowledge of On-Page Optimization, Backlink Acquisition, Local SEO, Social Media posting/Ad implementation, Graphic Creation, Email/Text message marketing, and Technical Auditing & Analysis.
Candidates should possess a very strong understanding of the search engine marketing industry across keywords and content, technology and off-page assessments. We are looking for someone with a passion for SEO and being in an environment where they'd be focused on most aspects of ongoing, high-level SEO.
Responsibilities:
- Identify and address SEO errors/issues using Google Search Console
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Perform Advanced Site Audits and implement technical SEO changes
- Implement and optimize content silos and internal link structure
- Create monthly and quarterly performance reports and data dashboards
- Keep pace with SEO industry trends and developments and report changes as needed
- Measure web traffic and monitor SEO
- Develop and Implement Social Media Ad Strategies
- Create & implement engaging text, image, and reel content for social post
- Report on online reviews and feedback from customers and fans
- Preparing detailed strategy reports to track, analyze and improve SEO performance
- Analyzing and reporting on SEO techniques used by competitors
- Execute on-page optimizations, such as title tag/meta description, internal linking, and keyword density optimization
- Develops tone of voice and copy for email campaigns and text message campaigns
- Collaborate with digital marketing vendors to implement necessary features and changes
Skills:
- Proven Digital Marketing experience 2-3 years preferred
- Subject matter expert understanding of technical and content elements that impact organic search performance rankings
- Up-to-date with the latest trends and best practices in SEO and SEM
- In-depth knowledge of SEO, keyword research and Google Analytics
- Ability to deliver creative content (text, image, email campaigns, & text message campaigns)
- Simultaneously manages multiple projects with various time sensitive deadlines
- Proficient in identifying issues and areas of improvement with SEO performance
- Strong computer skills using Microsoft Office and Adobe Suites
- Knowledge of ranking factors and search engine algorithms
- Expertise in multiple social media platforms such as Facebook, Instagram, YouTube & LinkedIn
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Retirement plan
- Vision insurance
Schedule:
- Day shift
- Holidays
- Monday to Friday
- Weekend availability
Experience: Marketing: 2 years (Required)
Education: Bachelor's (Preferred)
Job Type: Full-time
Salary: $50,000.00 - $60,000.00 per year
Salary : $50,000 - $60,000