What are the responsibilities and job description for the Marketing Data Analyst position at Park National Corporation?
Note: This position is open to candidates at either the Marketing Data Analyst or Senior Marketing Data Analyst level, depending on experience and qualifications.
JOB RESPONSIBILITIES
- Analyze large datasets from various sources to identify trends and provide insights to inform business decisions and guide budget allocation
- Assess channel effectiveness through media mix and multi-touch attribution to evaluate effectiveness of various touchpoints on conversions
- Develop, automate and maintain dashboards to analyze marketing campaign performance, spend, tactics, conversions and customer behavior
- Lead the analysis and optimization across traditional and digital marketing channels, including direct mail, email, paid and organic media, to maximize ROI and improve targeting and spend efficiency
- Present campaign insights and optimization recommendations to stakeholders across product and marketing teams
- Define success metrics and deliver actionable insights through dashboards, presentations and recurring reports
- Ensure data quality and integrity by implementing data validation and verification processes
- Maintain awareness of and adherence to Bank's compliance requirements and risk management concepts, expectations, policies and procedures and apply them to daily tasks
- Deliver a consistent, high level of service within our Serving More standards
- Other duties as assigned
COMPENTENCIES
- Previous Banking experience a plus
- Interpersonal/Customer Service Skills
- Written and Verbal Communication
- Ability to understand and follow directions
- Adaptable to change
- Basic Computer Skills
- Leadership/Management Skills
- Ability to influence others
- Ability to build collaborative relationships
- Ability to develop or mentor others
- Organizational Skills/Detail Oriented
- Analytical Thinking
- Able to Multi-Task or Juggle Priorities
- Problem/Situation Analysis
- Technical Expertise
- Strategic Planning and Decision Making
- Creativity
EDUCATION AND EXPERIENCE
- Minimum Years of Experience Specialization - 4-6 Years Proficient in data visualization tools (Tableau, Power BI), Google Analytics 4, Google Tag Manager, paid advertising platforms (Google Ads, Meta Ads Manager)
- Must possess a high school diploma or equivalent
- Preferred 4 Year / Bachelors Degree Bachelor's degree in Data Science, Statistics, Marketing, Business or related field
TRAVEL REQUIREMENTS
Travel limited to attending meetings or training sessions as needed.
Physical Requirements:
This position must be able to remain in a stationary position a maximum of 50% of the time, constantly operate a computer up to 50% of the time and be able to be in constant communication with coworkers, customers, and/or stakeholders to discuss and observe facts and data in order to exchange accurate information
SCHEDULE
Typical office hours are Monday through Friday 8am to 5pm. This position is salary and exempt.
ADDITIONAL INFORMATION
This role is ideal for someone who is energized by solving complex problems, persistent in interpreting data and skilled at communicating how to turn results into data-driven solutions. Prior banking experience is a plus!
You're a data storyteller who can connect the dots between marketing results and business outcomes. You'll be the go-to expert for analytics, helping us understand what's working, what's not working and where to go next.
You have excellent communication and organizational skills, with the ability to find solutions and drive alignment across cross-functional teams.
You're a self-starter who's not only technically skilled but also curious, proactive, loves taking initiative and ready to provide suggestions to grow the business
You're experienced working and communicating with relevant stakeholders across a matrixed organization
You can influence and collaborate with management teams, and have a strong sense of urgency and ability to meet commitments
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Park National Corporation is an Equal Opportunity Employer. It is the policy of the Bank to hire well-qualified people. An integral part of this policy is to provide equal employment opportunity for all persons for employment. It is also part of our policy to recruit and administer hiring, working conditions, benefits, privileges of employment, compensation, training, appointments for advancement including promotions and transfers, and terminations of employment for all associates without discrimination because of race, color, religion, citizenship, national origin, sex, age, veteran status, or handicap.