Social Media Coordinator

Reports to: Director of Strategy and Creative Digital MarketingWith a projected 1,000 cafes in the United States by 2030, Paris Baguette is one of the fastest-growing neighborhood bakery cafés in the world. Our vision is to reestablish the neighborhood bakery café as the heart of the community around the world. Paris Baguette’s mission is to bring expertly crafted baked and brewed goods through a warm and welcoming bakery café experience that delivers joy to everyone.If you are someone who has heart, wants to spread joy, nourish community and is ready to rise to the occasion, we are looking for you to join our growing team!WHAT WE ARE HUNGRY FORWe are seeking a Social Media Coordinator who will support Paris Baguette’s social media platforms and influencer campaigns. This individual will be responsible for day-to-day organic social platform management, content creation, influencer task management and social listening. They’ll support the strategy & approach for social media platforms including Meta, TikTok, X, Threads, and other emerging platforms.KNOWLEDGE AND Support the Paris Baguette Social Media strategy to strengthen our approach to organic content creation, engagement and followers. Publish social media content including posts, reels, videos and stories to Meta, TikTok, X and others using platform appropriate messaging, music and brand voice. Help develop and maintain the content calendar (both US and CA) for Paris Baguette social media platforms.Create impactful, relevant and on-trend social content including original video and photography captures.Seek out usable UGC (user generated content) to re-share share across Meta stories to further engagement.Oversee social listening, responding to guests and partnering brands to further grow our social following.Responsible for community management and maintaining a consistent brand voice in filtering guest concerns to consumer care manager as needed for further additional follow-up.Collect and report-out social data metrics to measure engagement, followers, and platform growth.Identify potential influencer relationships with relevant brand content for Instagram and TikTok.Manage social influencer tasks including contracts, café communication and gift card coordination.Capture corporate content during company events for LinkedIn posts.Prepare social posts for paid media assets.Prepare social content presentations for various meetings and recap decks.Keep atop of social trends and innovation in the social media space.Perform other functions as needed.WHAT YOU NEED TO HAVEDegree in Marketing, Advertising, Public Relations or Communications, preferred.Minimum of 1 years’ experience in Social Media/Influencer MarketingStrong understanding of all social media platforms including Meta, TikTok, X and ThreadsExperience in creating Social Media content.Restaurant/QSR or F&B industry experience preferred.Balance of strong strategic thinking and flawless executionFlexible, adaptive, upbeat, open and visible work style portfolio.Exceptional organizational and communication skills with the ability to effectively balance priorities and deliver results in a fast-paced, ever-changing, and highly entrepreneurial environment.Feedback is a gift! Ability to provide constructive feedback and recognition to every member of the organization, along with Franchisees, to ensure we have an open and transparent culture of high-performance standards.High emotional intelligence with the ability to work with, and support diverse teams by being highly empathetic, intuitive, self-motivated, and driven. Teams Win! Must be a team player who fosters a collaborative and engaged teamwork environment.Being a Brand Ambassador, with an excellent knowledge of and commitment to Paris Baguette’s Mission, Vision, Brand Values and Culture.SWEET BENEFITSCompetitive compensationFree Cake for your BirthdayMedical, Dental, Vision benefits401K Retirement PlanPaid time off, paid HolidaysHigh Performance Culture