Senior Programmatic Media Manager

Senior Programmatic Media Manager

About Parallel Path

Parallel Path is the proven guide for leading health and wellness brands who are ready to explore inventive and high-performing marketing strategies.  We’re dedicated to working with brands who pursue wellbeing and defy conventions. Each day at Parallel Path presents an opportunity to positively impact lives, guided by our core values of Collaboration, Curiosity, Tenacity, and Trust

Summary of Role

Founded in 2006, we are a nimble and growing agency headquartered in beautiful Boulder, CO with associates around the country and are seeking an experienced Senior Programmatic Media Manager to join our team.

The Senior Programmatic Media Manager will effectively develop, build, and manage client's advertising campaigns including set up, support, reporting and analysis on projects of various sizes. Responsibilities include building, managing, and maintaining campaigns across DV360, leveraging multiple tactics such as display, DOOH, CTV, digital audio, online video, YouTube, etc.  This role will collaborate with our strategic consultants, performance media and earned/owned media teams as well as other team experts and media vendors to plan, execute and optimize large-scale paid media programs. This person will also be responsible for working with other team members on user experience optimization and analytics. This is a strategic role that requires a high level of skill with media execution and implementation, analytics, and also the ability to act in client-facing roles to present media strategy and share reporting insights and optimization opportunities.     

Primary Responsibilities

• Planning, Execution & Optimization: Generate media plans and proposals; Recommend budgets and monitor/adjust spend in real time; Campaign/Account/Ad set up and structure within media channels.  Optimize overall channel mix, targeting, creative, and ad groups, to drive consistent improvement against multiple Key Performance Indicators
• Strategy Development: Assist client, strategic consultants, and Associate/Media Directors in determining the role of programmatic in achieving client objectives and is a key contributor in strategic client planning sessions.  Develop and build full-funnel, multi-channel campaign strategies/tactics and present to internal and external client teams
• Tracking: Ensure seamless integration between DV360 and CM360 using standardized naming conventions, with deep understanding of impression vs. click tracking, generating publisher tags for various inventory types (display, video, rich media, etc.)
• Optimizations: Continuously optimize all managed paid media to meet or exceed established KPIs
• Reporting:  Able to pull data, create reports (in XLS, G Sheet and G Slides) and present updates to clients and internal team members,  including both historical performance as well as planned optimizations.  Ensure alignment of reporting to client goals, objectives, and KPIs
• Analysis/Insights: Own the outcome. This person should be comfortable answering questions about the data pulled and provide analysis as to what the numbers mean with the goal of driving fundamental improvements. This role requires the ability to analyze data & share findings across multiple sources (digital media platforms, Adobe Analytics, client-provided data, Looker dashboards). The ideal candidate for this role has a lot of “data curiosity” and the ability to drill down into the numbers and find macro/micro trends that are contributing to overall client performance. 
• Industry Expertise:  Build on understanding of industry through continuous research on trends; Have an in-depth understanding of each paid media channel, its functionality, and strategies for successful campaigns; Test new tools/offerings and be prepared to share your knowledge with internal team members to improve agency’s overall service delivery
• New Business:  Able to assist with new business development via completion of audits, provision of recommendation for improvement and creation of presentation materials

Qualifications

• BA/BS in Marketing, Communications, or related field
• 3-5 years of relevant work experience with planning, implementing, and managing cross-channel programmatic campaigns - DV360 and agency experience are highly preferred, but willing to consider candidates who have worked within DV360 on the client-side or as a contractor. 
• 3-5 years of relevant experience working with an adserver - CM360 highly preferred
• Ability to create internal and client-facing reports to show impact of programmatic buys on overall marketing initiatives, including things like de-duplicated cross-channel reach & frequency metrics
• Familiarity and experience with managing campaigns geared towards driving various KPIs - everything from revenue and ROAS to awareness and foot traffic.
• Experience with website analytics tools (e.g. GA4, Adobe Analytics)
• Well-versed in performance marketing, conversion, and online customer acquisition strategies
• Up-to-date with the latest trends and best practices in programmatic marketing 
• Strong testing acumen & experience Healthcare, Wellness, Lifestyle industry experience a plus

Professional Competencies

• Passion: For all things digital marketing
• Problem Solver: Outstanding ability to think creatively, and identify and resolve problems efficiently
• Detail-Oriented: Attention to detail and the ability to effectively multi-task in a deadline driven environment
• Strong Communicator: Ability to clearly and effectively articulate thoughts and be comfortable presenting media strategies to internal and client teams
• Autonomous: High levels of integrity, autonomy, proactivity
• Flexibility: Ability to work across multiple brands and foster team collaboration
• Efficient: Excellent analytical, organizational, project management and time management skills

Salary range: $65,000-$75,000 based on experience-level and qualifications

We are an Equal Opportunity Employer and do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual/gender orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

To apply, please send a resume and cover letter to careers@parallelpath.com

Why Parallel Path?

At Parallel Path, we believe in the power of wellness, in and out of the workplace. Our comprehensive and personalized benefits program is designed to reflect our commitment to the health and happiness of our team.

Our associates  enjoy working with seasoned industry experts with competitive compensation, health coverage, 401(k) with company match, unlimited PTO, healthy living benefits, cell phone subsidy, ongoing professional development, remote work flexibility, career advancement, ½ day “Get Outside” Fridays (Memorial Day to Labor Day), and more! We like to bike, ski, climb, hike, skate, and have fun. Come work - and play! – at Parallel Path.