What are the responsibilities and job description for the Business Development Representative position at Paradigm?
Paradigm is a software company transforming the way that the residential, construction & building product industries operate across the globe. We are looking for a Business Development Representative to be part of revolutionizing these industries. We are building the future with modern software engineering, agent-assisted systems, and mobile-first experiences. We are powered by our parent company, Builders FirstSource (NYSE: BLDR): a Fortune 300 company with over $23 billion in revenue and more than 29,000 employees across 550 locations, BFS is redefining construction through data, digital infrastructure, and AI-powered innovation.
We are looking for a Business Development Representative to help generate new pipeline for Paradigm Vendo by identifying, contacting, qualifying, and scheduling demos with prospective customers. This role is ideal for someone who enjoys outbound sales, is comfortable with cold calling, and knows how to stay organized while managing a high volume of prospecting activity.
What You Will Do
We are looking for a Business Development Representative to help generate new pipeline for Paradigm Vendo by identifying, contacting, qualifying, and scheduling demos with prospective customers. This role is ideal for someone who enjoys outbound sales, is comfortable with cold calling, and knows how to stay organized while managing a high volume of prospecting activity.
What You Will Do
- Conduct high-volume outbound prospecting through cold calls, email campaigns, and LinkedIn outreach.
- Research prospective companies and contacts to identify strong potential fits for Paradigm Vendo.
- Work through targeted prospect lists in Salesforce, including previously unqualified, inactive, or re-engagement opportunities.
- Qualify outbound leads based on fit, interest, and readiness for sales engagement.
- Schedule qualified demos for Sales Representatives and Account Executives.
- Confirm attendance for scheduled demos and follow up with no-shows or unresponsive prospects.
- Maintain accurate and up-to-date records in Salesforce, including activity history, follow-up tasks, qualification notes, and pipeline status.
- Review marketing-generated lists, such as event attendees, and identify prospects that align with the ideal customer profile.
- Provide prospect feedback to sales and marketing teams to help sharpen messaging, positioning, and outreach effectiveness.
- Potentially travel to industry events to develop leads and schedule demos for the sales team.
- Bachelor’s degree in a related field or equivalent experience.
- 2 years of experience in sales, business development, customer service, or another customer-facing role.
- Strong verbal and written communication skills.
- Confidence making cold calls and engaging prospects who may not be familiar with Paradigm Vendo.
- Strong organizational skills and attention to detail.
- Ability to manage a high volume of outreach activities and prioritize effectively.
- Comfort working in CRM systems; Salesforce experience preferred.
- Ability to work independently while understanding your role as the first step in a broader sales process.
- Willingness to learn the product, understand our customers, and continuously improve your outreach approach.
- Openness to coaching, constructive feedback, and ongoing pitch refinement.
- Experience in software, SaaS, building products, construction, remodeling, or home improvement industries.
- Familiarity with outbound sales motions, prospecting tools, lead qualification, or demo-setting processes.
- Experience supporting sales teams by creating qualified pipeline or re-engaging inactive opportunities.