What are the responsibilities and job description for the Lead Brand Designer position at parachutehealth?
About the Role:
The Lead Brand Designer will own the visual expression of Parachute Health’s brand across product storytelling, campaigns, and customer communications.
This is a hands-on creative role that bridges marketing, product, and design, combining design execution with strategic thinking to make our solutions easy to understand, inspiring to use, and memorable in-market.
This role owns the external/marketing brand expression and collaborates closely with Product Design to ensure cohesion with our in-product design system.
Core Scopes of Work:
1. Brand Refresh Execution & Rollout
- Translate our brand strategy and guidelines into a full rollout across the organization.
- Partner with a web agency to deliver the new parachutehealth.com site experience.
- Develop core templates, decks, one-pagers, and campaign assets to drive consistent brand application internally and externally.
2. Product Storytelling & UX–to–Marketing Integration
- Partner with Product Design and Product Marketing to improve the handoff from product design to customer and user storytelling.
- Translate product workflows and features into visual narratives—mockups, diagrams, animations, and video—for use in launches, the Knowledge Base, and release communications.
- Bring clarity and polish to visual documentation, ensuring every feature story connects to Parachute’s broader platform narrative.
3. Growth Marketing & Campaign Design
- Collaborate with Growth Marketing and external agencies to develop campaign visuals and creative content across web, social, and digital ads.
- Design materials that showcase Parachute’s impact for HME providers, clinicians, health systems, and payors, driving new acquisition and expansion.
- Support webinar, field, and sales enablement programs through clear, on-brand visuals.
Key Responsibilities:
- Maintain and evolve Parachute’s brand guidelines, templates, and creative libraries.
- Create campaign and product visuals across print, digital, and video formats.
- Ensure design consistency across Parachute’s marketing, product, and partner experiences.
- Build lightweight creative operations for asset management, review, and iteration.
- Work closely with leadership to continuously improve how we communicate our story visually.
Ideal Background:
- 8-12 years of experience in brand or marketing design, ideally within B2B SaaS or healthcare technology.
- Demonstrated strength in visual storytelling for complex, technical products.
- Expert in Figma, Adobe Creative Suite, and presentation design (Google Slides / Canva); motion or video experience a strong plus.
- Experience collaborating with Product Design and Product teams to translate technical designs into customer-facing materials.
- Portfolio showcasing brand systems, product storytelling, and creative execution.
Benefits:
- Medical, Dental, and Vision Coverage
- 401(k) Retirement Plan
- Remote-First Company with the option to work at our New York City office
- Equity Incentive Plan
- Annual Company-Wide Bonus (up to 15%)
- Flexible Vacation Policy
- Summer Fridays - 5 Fridays Off During Summer (Separate From PTO)
- Monthly Internet Stipend
- Annual Home Office Stipend
- Co-Working Space Reimbursement
- Annual stipend for education and development
Base Salary Bands (based on experience and level):
$105,000 - $170,000
California job applicants may access the Notice of Collection of Personal Information and Privacy Policy with information and rights required by the California Privacy Rights Act (CPRA) the link here.
We are proud to be an equal opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.
This role is not eligible for employer visa sponsorship. Applicants must be legally authorized to work in the United States at the time of application and for the duration of employment. The Company does not sponsor employment authorization for this position, nor will it provide assistance in obtaining temporary work authorization
Salary : $105 - $170
