What are the responsibilities and job description for the WRG Director of Marketing position at Papa Johns?
Come join our team! Be part of something fun and exciting here at Papa Johns! We have a
wonderful culture and are looking for the best people to provide customers with happy, friendly, and
quality service. We are currently looking for an individual to fill our Director of Marketing
This position will be responsible for managing several locations within our company
The Director of Marketing works closely with the OVP and President and is responsible for all aspects of marketing including digital, print, 3rd party and local store marketing. They will work daily with the operations team to execute local market initiatives that contribute to overall business growth.
Duties and Responsibilities
Works with the OVP & President on strategic marketing initiatives for each region
Tracks and controls expenses to manage within the marketing budget
Measures return on ad spend (ROAS) for all marketing activity
Manages 3rd party marketing campaigns and ensures stores are active on the platform
Works with Operations and/or LSM Coordinators to implement and execute SLM plans
Manages menu pricing, offer management system (OMS) and tracks competitor pricings
Routinely analyzes data to optimize marketing activities
Communicates effectively and routinely with operations and support staff
Develops operations team and/or LSM Coordinators on marketing and relations skills
Manages local email tool to create a schedule of eblasts each week
Implements marketing strategies by day part to help determine optimal operating hours
Implements social media campaigns to connect with the community
Serves as a Brand Ambassador to improve public relations in our communities
All other duties as assigned
Education, Experience & Certifications High School Diploma or GED required; A minimum of 5 years of marketing experience and 3 years managing a team is required
Functional Skills
Exceptional track record of leadership and project management skills
Resourceful and analytical with exceptional communication skills
Aptitude in problem-solving and decision making
Bachelor's degree in marketing, advertising or communications is preferred
Personal vehicle with insurance that meets state minimum requirements
Ability to travel to conduct in person market visits
Job Type: Full-time
Benefits:
- Health benefits
- Employee discount
- Paid time off
Schedule:
- Varies
Salary : $18 - $20