What are the responsibilities and job description for the Social Content Creator position at Papa Johns?
Job Summary
We’re looking for a creative, collaborative and motivated Social Content Creator to develop compelling assets across our key social channels. From ideation to execution, you’ll be responsible for bringing our brand to life through engaging visuals and videos that resonate with Papa Johns’ target audience.
Duties and Responsibilities
- Effectively interpret and push existing social media strategy
- Conceptualize and produce high-quality photo and video content for key social media platforms: Instagram and TikTok in partnership with Social Media Manager and Social Agency
- Collaborate with Social Media Manager and Social Agency to craft monthly content calendars that include both a mix of planned and reactive content
- Proactively monitor key channels for reactive opportunities
- Stay up to date on social trends with an emphasis on food and lifestyle to keep our content fresh and relevant
- Actively participate in Culture Listening Crew to identify key opportunities for the brand to show up in culture
- Schedule / publish content to key channels: Instagram and TikTok
- Stay informed on real-time and monthly performance of content, using insights to optimize future work
- Occasionally appear on camera or behind the scenes, styling or prepping food for shoots
- Oversee social media inbox in partnership with Social Media Manager to help support local Franchisee needs
- Collaborate with Integrated Comms Team to ensure brand consistency
- Familiarize yourself with cross-functional teams / initiatives that may impact or inspire your work
Education, Experience & Certifications
- Minimum 3 years of professional content creation experience, with a strong portfolio showcasing your work.
- Proven ability to shoot and edit photos and short-form videos (e.g., Reels, TikToks).
- Proficiency with relevant software and tools (e.g., Adobe Creative Suite, Canva, Lightroom, video editing apps).
Functional Skills
- Excellent storytelling and editing skills.
- Deep understanding of social media best practices and platform trends (Instagram, TikTok, YouTube, etc.).
- Strong organizational skills and ability to manage multiple projects in a fast-paced environment.
- Ability to work independently and collaboratively, operate as a self-starter and comfortable with problem solving