What are the responsibilities and job description for the Brand Manager position at Papa Johns?
Job Summary
The Manager, Brand & Menu Strategy will bring innovating ideas and recommendations for Papa John’s category development. The candidate will help develop and execute current strategy will contributing to the long-term strategy. This position will also own revenue targets for USA products. This position requires a good knowledge of the US market dynamics and consumer demands and trends. This role is responsible for innovating, managing, and executing Papa John’s category marketing strategy.
Duties and Responsibilities (other duties as assigned)
- Synthesize insights and data to deliver fresh, new thinking and recommendations on category development; develop category analyses and insights that fuel innovative ideas; develop, gain alignment to, and lead a guest- and insight-driven innovation pipeline to deliver strategic objectives
- Create differentiated product concepts and positioning; collaborate with Culinary, Consumer Insights, Supply Chain, Operations, Finance and Suppliers to turn new products into reality
- Manage market tests and contribute to work with agencies to bring the product to life in communication
- Build compelling Business Cases and contribute to other business activities: assist with sell-in to leadership and owner/operator partners
- Manages the coordination of brand product development and testing project timeline and calendar including quantitative concept screeners & consumer taste tests, qualitative focus groups, and operations / market tests.
- Gathers and analyzes customer experience data, market research, market penetration, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.
- Analyze the ongoing financial performance of the current menu and recommend opportunities to optimize and rationalize
- Develop, gain alignment to, and lead a guest and insight driven innovation pipeline to deliver strategic objectives
Education, Experience & Certifications
- 3 – 6 years minimum marketing experience; food marketing or innovation experience preferred
- Bachelor’s degree in Business Administration, Marketing, or related field
- Ability to travel up to 25%
- Experience in Restaurant or Retail Operations preferred, passion for company brand
- Understanding of marketing/brand/product development management principle
Functional Skills
- Analytical Skills: effectively uses data to generate insights for operations excellence
- Planning & Prioritization: highest impact, highest value
- Financial & Business Acumen
- Communicates Effectively and Candidly
- Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions
- Process Improvement: Strive to continually improve
- Ability to build and leverage talent
- Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise
- Ability to effectively communicate, inform, and influence senior leaders
- Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects
Our Values
- EVERYONE BELONGS – Diversity, Equity, Inclusion and Teamwork
- DO THE RIGHT THING – Integrity, Character and Community
- PEOPLE FIRST – Customer and Team member Focus
- INNOVATE TO WIN – Think Differently and Lead Change
- HAVE FUN – It’s Pizza, It Has To Be Fun!
Our Core Competencies
- CUSTOMER FOCUSED - Put the customer’s needs first
- RESULTS DRIVEN – Commit to achieving objectives
- INNOVATIVE MINDSET – Open to new ideas and ways of doing business
- STRATEGIC THOUGHT LEADERSHIP – Engage in logical and systematic thinking
- COLLABORATION – Work together in the most effective way
Papa Johns is an equal opportunity employer.