What are the responsibilities and job description for the Digital Marketing Manager (United States) position at Panther?
The Job
This role owns the performance and optimization of Panther's digital marketing engine. The focus is on driving pipeline through high-performing website experiences, lifecycle marketing, and data-driven campaign execution.
This person will lead execution across email, website, paid media, and organic growth (SEO/AEO), while partnering with Marketing Ops and external agencies to continuously improve conversion, engagement, and pipeline generation.
The Company
Panther makes security teams smarter and faster than attackers.
We're building the AI SOC platform that modern security teams need. Our Detection-as-Code approach, cloud-native architecture, and powerful security data lake help teams detect and respond to threats at scale. Security teams at leading companies use Panther to protect their organizations without the overhead and costs of legacy SIEM solutions.
Founded by security practitioners who lived the pain of protecting large organizations, we've raised $140M from Coatue, Lightspeed, ICONIQ Growth, Snowflake Ventures, and others. We're a global, remote-first company serving customers worldwide.
Our culture is built on flexibility, transparency, and collaboration. We operate by three core values: Create Customer Love, Be an Owner, and Take Care of the Team. We believe diverse perspectives make us better, and that building great security technology should also mean building a rewarding place to work.
The Responsibilities
We recognize that AI tools can enhance productivity and support high-quality work. Candidates are welcome to use AI tools for assistance when preparing application materials and completing take-home assignments. If AI use is not permitted for a specific assessment, we will indicate that clearly in the instructions. During live interviews, we ask that candidates not use AI tools to generate or supply real-time answers. This includes reading from AI-generated responses or prompts during conversational, behavioral, or technical discussions. These conversations are designed to understand your individual thinking process, problem-solving approach, and ability to communicate your ideas.
We also use AI tools to support our recruiting processes; hiring decisions are made by our team, not AI.
Reasonable Accommodations
We are committed to providing equal opportunity to all candidates. If you require the use of an AI-based tool or any other assistive technology as a reasonable accommodation for a disability or medical condition, please notify us prior to your interview. We will engage in an interactive process to determine what arrangements are appropriate for your situation. Accommodation requests are handled individually and in accordance with applicable law.
The Perks
Cash compensation range: $92,000 - $120,000 OTE (90/10 pay split) USD Annually dependent on experience.
The cash compensation above includes base salary and on-target commission for employees in eligible roles. In addition to cash compensation, all full-time Pantherinos are eligible to participate in our equity plan to receive Incentive Stock Options (ISO). Individual compensation packages are based on a few factors unique to each candidate, including their location, experience, and expertise, and may vary from the above-mentioned range.
This role owns the performance and optimization of Panther's digital marketing engine. The focus is on driving pipeline through high-performing website experiences, lifecycle marketing, and data-driven campaign execution.
This person will lead execution across email, website, paid media, and organic growth (SEO/AEO), while partnering with Marketing Ops and external agencies to continuously improve conversion, engagement, and pipeline generation.
The Company
Panther makes security teams smarter and faster than attackers.
We're building the AI SOC platform that modern security teams need. Our Detection-as-Code approach, cloud-native architecture, and powerful security data lake help teams detect and respond to threats at scale. Security teams at leading companies use Panther to protect their organizations without the overhead and costs of legacy SIEM solutions.
Founded by security practitioners who lived the pain of protecting large organizations, we've raised $140M from Coatue, Lightspeed, ICONIQ Growth, Snowflake Ventures, and others. We're a global, remote-first company serving customers worldwide.
Our culture is built on flexibility, transparency, and collaboration. We operate by three core values: Create Customer Love, Be an Owner, and Take Care of the Team. We believe diverse perspectives make us better, and that building great security technology should also mean building a rewarding place to work.
The Responsibilities
- Own website performance, including conversion rates, user flows, and landing page optimization
- Run CRO experiments across pages, forms, and CTAs to improve conversion to pipeline
- Own organic growth strategy across SEO and AEO, improving visibility in search and AI-driven discovery (LLMs)
- Partner with product marketing to drive high-intent traffic through search, technical content, and conversion-focused pages
- Build and scale lifecycle programs in HubSpot (ie. nurtures)
- Own email strategy and execution, including segmentation, personalization, and performance
- Partner with the external agency to optimize paid media performance across LinkedIn, Google, and other channels
- Own reporting across website, email, paid, and organic performance, with clear insights and recommendations
- Monitor funnel performance and identify opportunities to improve conversion and pipeline
- Run A/B tests across messaging, creative, and conversion paths to continuously improve results
- Increased website conversion rates and pipeline contribution across both paid and organic channels
- Scalable, high-performing lifecycle and nurture programs
- Improved organic visibility across search and AI-driven discovery (SEO/AEO)
- Clear visibility into funnel performance and marketing impact
- More efficient and balanced digital demand engine
- 4 years of experience in B2B digital marketing, with hands-on ownership of website, email, and paid media channels
- Experience owning website performance and conversion optimization, including CRO experimentation and landing page strategy
- Strong knowledge of marketing automation (HubSpot preferred) and CRM systems (Salesforce required)
- Experience building and scaling lifecycle and nurture programs
- Familiarity with SEO and emerging AEO/AI-driven discovery strategies
- Analytical mindset with the ability to own reporting across multiple channels and translate data into actionable recommendations
- Experience managing external agency relationships, particularly for paid media
- Excellent project management and communication skills
We recognize that AI tools can enhance productivity and support high-quality work. Candidates are welcome to use AI tools for assistance when preparing application materials and completing take-home assignments. If AI use is not permitted for a specific assessment, we will indicate that clearly in the instructions. During live interviews, we ask that candidates not use AI tools to generate or supply real-time answers. This includes reading from AI-generated responses or prompts during conversational, behavioral, or technical discussions. These conversations are designed to understand your individual thinking process, problem-solving approach, and ability to communicate your ideas.
We also use AI tools to support our recruiting processes; hiring decisions are made by our team, not AI.
Reasonable Accommodations
We are committed to providing equal opportunity to all candidates. If you require the use of an AI-based tool or any other assistive technology as a reasonable accommodation for a disability or medical condition, please notify us prior to your interview. We will engage in an interactive process to determine what arrangements are appropriate for your situation. Accommodation requests are handled individually and in accordance with applicable law.
The Perks
- Competitive equity in a well-established cybersecurity company
- Unlimited PTO with a 15-day minimum, plus local federal holidays
- Latest tech equipment and budget for your personalized setup
- Comprehensive health and benefits coverage
- Remote-first culture built for distributed teams
Cash compensation range: $92,000 - $120,000 OTE (90/10 pay split) USD Annually dependent on experience.
The cash compensation above includes base salary and on-target commission for employees in eligible roles. In addition to cash compensation, all full-time Pantherinos are eligible to participate in our equity plan to receive Incentive Stock Options (ISO). Individual compensation packages are based on a few factors unique to each candidate, including their location, experience, and expertise, and may vary from the above-mentioned range.
Salary : $92,000 - $120,000