What are the responsibilities and job description for the Social Media Content Coordinator position at Pandya Medical Center?
Culture and Values:
At Pandya Medical Center, we believe in going above and beyond for every patient. Our team members are dedicated professionals who truly care about making a difference. We listen, understand, and treasure each personal story shared by our patients. Our commitment extends beyond our clinic walls, with active involvement in community health fairs and volunteering initiatives. We are a highly reputed medical practice in North Atlanta, offering strong growth opportunities and robust benefits for our employees. Be a part of our dynamic team and take your career to the next level with Pandya Medical Center!
This role will be responsible for creating engaging content, managing social media channels, promoting services, and supporting our patient education and communication efforts. The ideal candidate has strong communication skills, understands brand consistency, and is comfortable working in a healthcare environment where professionalism, accuracy, and HIPAA compliance are essential.
Key Responsibilities
Content Creation & Management
Develop, plan, and execute social media content across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
Create compelling posts, stories, reels, graphics, and short-form videos that align with practice goals
Maintain a consistent posting schedule and ensure brand voice stays professional, warm, and patient-focused
Photograph and record in-office events, staff highlights, and patient education content (with proper consent)
Engagement & Community Management
Monitor messages, comments, and online reviews; respond professionally or escalate to the appropriate staff
Support online reputation management and encourage patient engagement
Promote patient education initiatives, new services, provider spotlights, and community outreach events
Strategy & Analytics
Track and report monthly analytics (engagement, reach, follower growth, high-performing content)
Identify trends in healthcare social media and suggest improvements or new content ideas
Collaborate with leadership to ensure social media campaigns support practice goals (patient retention, new patient growth, service awareness)
Compliance & Brand Standards
Ensure all content follows HIPAA guidelines and respects patient privacy
Maintain accurate, compliant representation of services, providers, and medical information
Coordinate with providers or clinical staff as needed to confirm accuracy of educational content
Qualifications
1-3 years of experience in social media, digital marketing, or content creation (healthcare experience is a plus)
Strong writing, editing, and communication skills
Proficiency with social media platforms, analytics tools, and content creation apps (Canva, CapCut, Adobe, etc.)
Basic Photo/video Creation And Editing Skills Preferred
Ability to multitask, meet deadlines, and work independently
Understanding of HIPAA or willingness to complete training
Preferred Skills (Not Required)
Videography and short-form video editing experience
Experience with reputation-management platforms (e.g., Podium, Birdeye, Google Business, etc.)
Familiarity with SEO basics and website updates
Ability to manage small marketing projects (flyers, newsletters, event promotion)
Hours: Part-Time
Location: Remote
At Pandya Medical Center, we believe in going above and beyond for every patient. Our team members are dedicated professionals who truly care about making a difference. We listen, understand, and treasure each personal story shared by our patients. Our commitment extends beyond our clinic walls, with active involvement in community health fairs and volunteering initiatives. We are a highly reputed medical practice in North Atlanta, offering strong growth opportunities and robust benefits for our employees. Be a part of our dynamic team and take your career to the next level with Pandya Medical Center!
This role will be responsible for creating engaging content, managing social media channels, promoting services, and supporting our patient education and communication efforts. The ideal candidate has strong communication skills, understands brand consistency, and is comfortable working in a healthcare environment where professionalism, accuracy, and HIPAA compliance are essential.
Key Responsibilities
Content Creation & Management
Develop, plan, and execute social media content across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
Create compelling posts, stories, reels, graphics, and short-form videos that align with practice goals
Maintain a consistent posting schedule and ensure brand voice stays professional, warm, and patient-focused
Photograph and record in-office events, staff highlights, and patient education content (with proper consent)
Engagement & Community Management
Monitor messages, comments, and online reviews; respond professionally or escalate to the appropriate staff
Support online reputation management and encourage patient engagement
Promote patient education initiatives, new services, provider spotlights, and community outreach events
Strategy & Analytics
Track and report monthly analytics (engagement, reach, follower growth, high-performing content)
Identify trends in healthcare social media and suggest improvements or new content ideas
Collaborate with leadership to ensure social media campaigns support practice goals (patient retention, new patient growth, service awareness)
Compliance & Brand Standards
Ensure all content follows HIPAA guidelines and respects patient privacy
Maintain accurate, compliant representation of services, providers, and medical information
Coordinate with providers or clinical staff as needed to confirm accuracy of educational content
Qualifications
1-3 years of experience in social media, digital marketing, or content creation (healthcare experience is a plus)
Strong writing, editing, and communication skills
Proficiency with social media platforms, analytics tools, and content creation apps (Canva, CapCut, Adobe, etc.)
Basic Photo/video Creation And Editing Skills Preferred
Ability to multitask, meet deadlines, and work independently
Understanding of HIPAA or willingness to complete training
Preferred Skills (Not Required)
Videography and short-form video editing experience
Experience with reputation-management platforms (e.g., Podium, Birdeye, Google Business, etc.)
Familiarity with SEO basics and website updates
Ability to manage small marketing projects (flyers, newsletters, event promotion)
Hours: Part-Time
Location: Remote