What are the responsibilities and job description for the Analyst, Performance Media - Programmatic position at Pandora?
As the largest jewellery brand in the world, we a give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives.
Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora where you can each craft far more than just an incredible career.
About The Team
The Performance Media Analyst is responsible for shaping paid media strategies across various channels, by analyzing performance data and drawing strategic conclusions which are applied in partnership with the media agency. The Performance Media Analyst will also own day to day communication for specific channels with the agency, provide proactive recommendations within their channel expertise and organize performance reports.
Your Role As Analyst, Performance Media – Programmatic
New York Salary: $93,000 - $116,000 commensurate with experience
About Pandora
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.
Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status, and age.
About Pandora NAM
The Pandora North America team in the USA & Canada consists of more than 115 employees working at our offices in New York & Baltimore, more than 80 in our Logistics Center in Columbia, Maryland, an additional 100 in field positions, and more than 3,900 in our owned and operated stores.
Today, the USA is Pandora’s single largest market. The Pandora North American region as a whole encompasses over 1,400 points of sale, including over 420 concept stores, with more than 300 being owned and operated by Pandora.
Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora where you can each craft far more than just an incredible career.
About The Team
The Performance Media Analyst is responsible for shaping paid media strategies across various channels, by analyzing performance data and drawing strategic conclusions which are applied in partnership with the media agency. The Performance Media Analyst will also own day to day communication for specific channels with the agency, provide proactive recommendations within their channel expertise and organize performance reports.
Your Role As Analyst, Performance Media – Programmatic
- Monitor and actively optimize campaigns to achieve performance goals and support revenue growth
- Collaborate with and provide guidance to media coordinator
- Provide expert insights on channel specific performance and industry trends collaborating with Global counterparts to ensure alignment on broader strategies
- Serve as the main POC between NAM Media and Global Paid Media channel team and channel agency contacts
- Build strong relationships with Global counterparts and external partners
- Review agency recommendations thoughtfully to ensure alignment with channel objectives collaborating with the Paid Media Manager on strategic decisions
- Drive channel performance to meet or exceed channel goals
- Collaborate with the ecommerce team to support traffic targets by providing channel specific recommendations for landing pages and optimizations
- Drive innovation, test and learning matrix for specific paid media channels aligning to key KPI’s for NAM marketing team
- Align with analytics team to deliver performance reports, clearly illustrating the channels contributions to the business
- Develop creative briefs in partnership with the Brand Management team and provide channel specific recommendations
- Champion Pandora’s brand integrity by overseeing creative assets and partner deliverables across channels
- Ensure accuracy in media plans, data and budgets while anticipating future opportunities to keep strategies ahead
- Serve as a cross functional partner collaborating with various departments and supporting ad hoc projects or presentations as needed to hit business objectives
- Be a knowledgeable Pandora ambassador by fully engaging with campaigns, deeply understanding the target audience, and representing the brand with excellence both internally and externally
- 5 years proven track record in managing performance media campaigns in an agency or in house brand team
- Deep hands-on expertise in managing OLV, CTV, OTT and Programmatic channels
- Proven ability to lead cross channel media strategies and agency execution
- Programmatic and OLV expertise (DV360, CTV, OTT)
- Understanding of Demand Gen platforms and audience targeting capabilities
- Keyword bidding and bid optimization
- Real time pacing management
- Ability to leverage AI tools to enhance search/bidding optimizations
- Paid Search experience (Pmax) is a plus
- Experience in full campaign setup and execution
- Familiarity with campaign life cycles partnering with agency for execution
- Ability to analyze performance data and translate insights into strategy
- Strong data presentation and storytelling
- Proven ability to build and maintain strong internal and external relationships
- Manages multiple projects with focus and detail-oriented execution
- We Dare! We offer robust compensation package including base and bonus, a 401K plan to help you secure your financial future
- We Care! Pandora offers extensive benefits including: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts!
- We Dream! Pandora is fostering growth and crafting opportunities to support the business needs which learning and development programs, continuous feedback, LinkedIn learning, tuition reimbursement and more
- We Deliver! PTO Package including: Vacation, Personal, Sick, Celebration days and Paid Holidays
New York Salary: $93,000 - $116,000 commensurate with experience
About Pandora
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.
Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status, and age.
About Pandora NAM
The Pandora North America team in the USA & Canada consists of more than 115 employees working at our offices in New York & Baltimore, more than 80 in our Logistics Center in Columbia, Maryland, an additional 100 in field positions, and more than 3,900 in our owned and operated stores.
Today, the USA is Pandora’s single largest market. The Pandora North American region as a whole encompasses over 1,400 points of sale, including over 420 concept stores, with more than 300 being owned and operated by Pandora.
Salary : $93,000 - $116,000