SEO Manager

We are seeking a strategic and results-driven SEO Manager to lead our organic search initiatives. As an individual contributor in this role, you will own the SEO strategy end-to-end from keyword research and technical optimization to performance measurement and analytics. You will be expected to guide cross-functional teams to execute effectively, working closely with Marketing, Sales, and Product teams to identify SEO opportunities and drive measurable results for the business. 

You will develop data-driven strategies and manage SEO projects, reporting to the Head of SEO. You will work with SEO copywriters to build keyword strategy and content roadmaps that increase organic visibility and deliver value to our target audience. The ideal candidate combines deep SEO expertise with strong leadership skills, data fluency, and a passion for staying ahead of search trends.

In this role, you will:

• Develop and execute the SEO strategy to drive organic growth, improve organic market share for important business categories, and increase SEO-driven pipeline.
• Work closely with our Demand Generation, Web and Brand marketing teams to create a content strategy that drives organic traffic and delivers on key business goals. 
• Oversee holistic on-page optimization strategy including meta tags, headings, content structure, schema markup, FAQs, authorship tags, and internal linking improvements.
• Conduct keyword research and optimize content for maximum search engine visibility. Gather feedback from Sales and Brand collaborators to influence new keywords and topics.
• Track and analyze the performance of your work, making data-driven decisions to optimize for engagement and conversions. Dive into the data and ensure that organic visibility is turning into traffic, signups, and pipeline.
• Leverage Google Analytics, Looker Studio, Tableau and Salesforce data to track KPIs, measure ROI, and produce actionable insights for stakeholders.
• Use Google Search Console to optimize indexing, diagnose issues, and ensure search visibility.
• Stay ahead of the curve, adapting to evolving SEO trends and best practices. Monitor and adapt strategies based on search engine algorithm updates and ever-shifting industry trends.
• Conduct competitor analysis to benchmark performance and identify new growth opportunities.
• Work with a GEO-focused partner agency to implement a series of tests with the intent of improving brand visibility in LLMs like ChatGPT, Perplexity, and Claude.
• Work closely with the localization team to understand nuances in product and local terminology in order to provide recommendations for selecting target keywords in international markets, prioritizing pages for localization, and optimizing content.
  
  

About you:

• 5 years experience leading SEO strategy, ideally as an SEO Manager for a B2B business or similar position.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Demonstrated experience using key SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.)
• Track record of managing successful SEO campaigns with measurable results on pipeline / revenue
• Excitement around rapid experimentation and learning
• Desire to be on the cutting edge of LLM optimization and ongoing curiosity of the LLM landscape
• Proficiency in keyword research, on-page and off-page optimization, and technical SEO.
• Basic knowledge of HTML and CSS.
• Exceptional analytical skills with the ability to turn data into strategy.
• Strong communication, leadership, and project management skills.
• Familiarity with UX/UI principles and their impact on SEO.
• Experience with international SEO strategies and conducting in-language keyword research
  
  

Preferred Qualifications (not required):

• Experience managing an SEO team and/or agency partners.
• Expertise in schema markup and structured data.
• Knowledge of content marketing integration with SEO strategies.
• Experience working within Contentful CMS

The annual OTE is from $140K to $150k (base bonus combined).

PandaDoc empowers more than 60,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more.  For more information, please visit https://www.pandadoc.com.

We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.

Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers. 

Check out our LinkedIn to learn more.

Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. Employees will also receive 13.34 hours of paid time off per month, 6 self care days, birthday PTO day, and 10 company paid holidays off per year, and more!

PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.

EXTERNAL RECRUITERS

Approval Requirement

The use of external recruiters/staffing agencies requires prior approval from our HR Team. The HR Team at PandaDoc requests that external recruiters/staffing agencies not to contact PandaDoc employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with PandaDoc.

Applications Deadline 11/30