What are the responsibilities and job description for the eCommerce Content Specialist position at Panasonic?
This position will be responsible for supporting our Parts Department's efforts by acting as the voice of the customer and act as a liaison between the Hussmann parts team and factory to satisfy the customer requests and resolve issues. The Performance Parts Representative must ensure that the customer specifications and requests are accurately captured by collecting, entering, forwarding and troubleshooting problems/issues as needed.
Responsibilities
Combines existing expertise in sales, marketing, and technology to develop a superior brand and online shopping experience for customers
Partner with outside agency vendors throughout the migration of ecommerce site
Monitor and update the overall user experience, including site navigation, content development, checkout funnel, and promotional campaigns (working from templates) to drive traffic and improve conversions
Evaluate and manage site performance, aligning to brand standards and current strategies
Utilizes extensive knowledge of e-Commerce technologies and tactics, especially in product experience management (PXM), product information management (PIM), digital asset management (DAM), mobile device management (MDM) software, as well as sophisticated analytics
Communicates e-Commerce business performance with dashboards through a variety of metrics, and KPIs, including share of search, product page performance
Implementer of SEO through site audits and keyword research, while taking actions on reports to improve site speed and functionality on various devices and browsers
Manage conversion tracking through organic and PPC efforts with digital campaigns
Develop the customer journey from lead to customer, utilizing automation when possible
Cross-functional collaboration with sales, marketing, agency partners and others to execute digital projects and campaigns
Qualifications
Bachelor’s Degree required. Preferred major in Marketing, Communications, Web Development, or related field
4 years of relevant experience with eCommerce
Experience with a CRM, such as Wordpress, Hubspot, SAP SmartEdit, etc.
Proficiency with technical SEO, reporting and related tools, such Google Analytics, Search Console, Tag Manager, SEMrush
Ability to understand and edit page structure, indexing, canonicalization, structured data, and backlink management
Experience managing PPC campaigns (Google Ads, Facebook, LinkedIn)
Familiarity with ADA and WCAG standards to achieve full compliance with laws and regulations
Able to create content using software in the Adobe Creative Suite (or similar tools) and optimize for social media and web
Capacity to work with social media channels, marketing emails, and digital advertising while tracking their performance with media mix modeling
Detail-oriented and able to solve problems with troubleshooting
Travel 5% of the time
Additional Preferred Skills
Experience with DAM systems
Familiar with commercial refrigeration and/or B2B eCommerce
Copywriting
Knowledge of AI implementation in site widgets
Light HTML for adding tags
Multi-language site experience
A/B Testing
Benefits:
- Health, Dental, and Vision Insurance
- 401k with Company Matching Contribution
- Discretionary 401k Company Contribution
- Tuition Reimbursement Program
- Life/Disability Insurance
- Maternity and Paternity Leave
- Panasonic Employee Discounts
- 15 Days Paid Vacation and 12 Company Holidays
- Employee Assistance Program
- And more
About Hussmann:
For more than 100 years, Hussmann Corporation has been a leader in providing innovative products, services and refrigeration systems for grocers and convenience stores. Hussmann, a subsidiary of Panasonic, promises to continuously provide the most customer-focused solutions in the food retailing industry.
From display cases for supermarkets to entire refrigeration systems and innovative technologies including Aperion and StoreConnect, Hussmann continues to drive innovation in food retailing. Customers look to Hussmann as a strategic trusted partner to navigate the complex and ever-changing regulatory requirements with smarter, energy efficient, low-GWP refrigeration solutions—reducing their energy consumption and carbon emissions. For more information about Hussmann, please visit www.hussmann.com.
Hussmann is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to veteran status, disability, age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, genetics, marital status, pregnancy, or any other non-merit-based factor.