Home Care Marketing Liaison

Pay is Competitive with Bonus Structure

Overview

• We are seeking a dedicated and detail-oriented Quality Improvement Community Liaison which acts as a bridge between an organization and the community it serves, fostering positive relationships and ensuring effective communication. Responsible for community outreach, engagement, and advocacy, representing the organization's interests while also advocating for the community's needs.

Responsibilities

• Bring in New Business for PPI.
• Complete Field Visits.
• Approximately 90% of the time is in the community
• Build and execute a contact strategy for targeting new account relationships.
• Maintain and develop a computerized customer and prospect database.
• Instrumental in establishing new business relationships Establishes systems for consistent market assessment and develops a marketing plan designed to meet PPI goals.
• Establishes and maintains mutually beneficial working relationships with current and potential referral sources and payers.
• Respond to and follow up sales inquiries by telephone and personal visits when needed.
• Maintain and develop existing and new customers through planned individual account support, and liaison with internal administrative staff.
• Liaise and attend meetings with other company functions necessary to perform duties and aid business and organizational development.
• Participates with management team in strategic planning activities, identifying opportunities to improve services and better meet customer needs.
• Address any deficiency in documentation not meeting regulatory requirements and the standards of PPI.
• Initiate referral for Medicaid Waiver program and follow client through process Attend ISP meetings virtually or in person for ODP participants
• Directly supervise field staff and complete supervisory visits
• Open all new cases
• Develops and maintains information on available community resources and assists customers and staff in accessing services or information.
• Participates in PPI annual evaluation in areas of marketing, program development, growth and expectations.
• Once trained if needed, able to actively work in systems Clear Care, HHAexchange, Promise and Sandata
• Assist HR with hiring process including gathering required paperwork and submit to HR If needed, participates in audits and gathers required information
• Works collaboratively with Operations Manager and CEO to assure consistent message to the customers and the community.
• Plan and manage internal communications and awareness of PPI direction, mission, aims and activities
• Manage and coordinate marketing, advertising and promotional staff and activities
• Conduct market research to determine market requirements for existing and future products
• Analysis of customer research, current market conditions and competitor information
• Monitor, review and report on all marketing activity and results
• Liaison with media and advertising Participate in community events to develop market referral network
• Reports changes and information necessary to modify and update the care plan to reflect progress towards goal (outcomes).
• Assist staffing coordinator in reporting significant changes in client status to support coordinator and other members of the team in a timely manner consistent with client needs.
• Participates in team meetings and clarifies individualized reporting responsibilities with all new assignments. Assist with social media presence
• Documents legibly and according to Agency documentation guidelines and standards Maintains confidentiality in all aspects of the job
• Promotes personal safety and a safe environment for clients and coworkers.
• Notifies supervisor of need for review and/or training related to equipment, procedures, or safety/infection control practices.
• Participate in all recruitment and retention functions
• Contact necessary business contacts to resolve issues
• Performs other duties as assigned.

Qualifications:

• Bachelor’s degree in business or marketing-related degree or professional qualification strongly preferred.
• Previous experience in health care management preferably in home health care.
• Demonstrated knowledge of regulatory requirements and restrictions in home health services.
• Experience with Home Care marketing with proven successful turnaround
• Demonstrated supervisory and negotiation skills. Excellent verbal, written communication skills.
• Strong computer skills with good knowledge of Microsoft suite including Excel
• Demonstrated strong organizational skills, flexibility, time management, assertiveness, and team orientation.
• Experience in customer and market research
• Must have reliable transportation

Join us in our mission to enhance the quality of care provided to our patients while ensuring compliance with all regulatory requirements. Your expertise will play a vital role in driving improvements that positively impact patient outcomes.

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: On the road

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person