Regional VP of Strategic Initiatives | Florida Market

Overview

The Regional Vice President of Strategic Initiatives directs the referral development efforts of a team of Physician Navigators and Clinical Navigators, provides supervision and training for hospital-based staff who have marketing,case finding and relationship management responsibilities, and implements system and market-specific initiatives to support and achieve organizational goals.

Responsibilities

I. Job Responsibilities:Marketing• Demonstrates the ability to lead and motivate staff (Clinical Navigators and Physician Navigators) to achieve organizational goals.• Serves at the primary Navigator for referral sources and for physicians. • Assists in the development of market-specific strategies to support strategic plans and goals.• Monitors daily, weekly, monthly and year-to-date trends (referral patterns from physicians, facilities and acute care discharge planners), stays abreast of market competition and adjusts case finding strategies to maximize staff resources and facilitate patient admissions. Provides monthly updates and communicates regularly with management to ensure strategies align with system goals. • Conducts needs assessment surveys with key stakeholders (Community, patients, families, physicians, referral sources and PAM Health Board) to identify service needs and opportunities for program development. Documents feedback on Upshot.• Sets expectation for staff to offer exemplary customer service.• Develops and coordinates initial and ongoing sales training for Clinical Navigators and Physician Navigators to effectively transfer learning objectives and ensure a high level of customer service and satisfaction with referral sources.• Conducts bi-weekly marketing meetings with Clinical Navigators and Physician Navigators to ascertain market trends and evaluate key initiatives.• Provides direct and/or indirect supervision, coaching, counseling, and performance appraisal for Clinical Navigators and Physician Navigators. Trains staffs to be effective in presentation, tours, and community outreach as needs are identified. Also provides back-up for Physician Navigators and Clinical Navigators as necessary.• Provides in-service training and consultation to system staff on marketing efforts upon request. Communicates continually with management about marketing-related needs and activities.Facility Marketing• Directs facility marketing initiatives and referral finding strategies. Works collaboratively with Admissions to facilitate the referral process. Assists in providing options to referral sources for all denials. Assures all processes are followed according to plan and reports are filed in a timely manner.• Demonstrates understanding of service offerings and facility capabilities and limitations; demonstrates an understanding of competitors' services and compares and contrast those with related PAM Health products and services.• Trains staff to be effective in presentation, tours, and community outreach as needs are identified.• Provides regular and timely information about PAM Health’s services to referral sources and the community through in person visits, presentations, tours, conferences and health screenings.• Responds to and coordinates Navigators' requests for in-service presentations to key referral or community groups and involves facility staff in making presentations in their areas of expertise.• Insures that staff responds to inquiries made directly to the facility in a courteous and timely manner and facilitates follow-up by the appropriate Navigator.• Coordinates facility based in-services and events for referral source and community groups within time frames outlined in the marketing plan in a professional and courteous manner.• Coordinates facility tours, involving facility staff and Navigators, as appropriate, according to the tour protocol, in a professional and courteous manner.Program/Product Development• Identifies opportunities for development of new services and program offerings, including new locations. Conducts market research to determine program feasibility.• Understands basic business principles (e.g., profit/loss, cost benefit, general finance, and return on investment). Assists with feasibility studies and program development activities as requested.• Identifies and implements marketing and staff education strategies and plans for approved new programs. Assesses effectiveness of such plans and modifies plans as necessary.Leadership• Inclusiveness: Promotes cooperation, fairness and equity; shows respect for people and their differences; works to understand perspectives of others; demonstrates empathy; brings out the best in others and in his/her team.• Managing Staff: Coaches, evaluates, develops, and inspires staff. Sets expectations. Recognizes achievements. Effectively manages conflict. Aligns dept. goals with company goals. Provides feedback, group leadership. Delegates appropriately. Evaluations completed on time.• Stewardship and Resource Management: Demonstrates accountability and sound judgment in managing company resources. Appropriate understanding of confidentiality and company values. Adheres to and supports company policies, procedures and safety guidelines.• Problem Solving: Identifies problems, involves others in seeking solutions. Conducts appropriate analysis. Searches for best solutions. Effectively and efficiently implements appropriate response to correct problem. Responds promptly and effectively to new challenges.• Decision Making: Makes clear, consistent decisions. Acts with integrity in all decisions. Distinguished relevant from irrelevant information. Makes timely, appropriate decisions.• Strategic Planning and Organizing: Understands company vision and aligns priorities accordingly. Measures outcomes. Uses feedback to redirect as required. Evaluates alternatives. Appropriately organizes complex issues to desirable resolution.• Communication: Connects with peers, subordinate employees and all customers. Actively listens. Clearly and effectively shares information. Demonstrates effective oral and written communication skills. Negotiates effectively.• Quality Improvement: Strives for efficient, effective, high quality performance in self and the department. Delivers timely and accurate results. Resilient when responding to matters that are challenging. Takes initiative to make improvements.• Leadership: Motivates others. Accepts responsibility. Maintains high morale in department. Develops trust and credibility. Expects honest and ethical behavior of self and staff.• Teamwork: Encourages cooperation and collaboration. Builds effective teams. Works in partnership with others. Is flexible. Responsive to the needs of others.• Development: Maintains up-to-date skills through involvement with professional organizations or continuing education.• Maintains the highest level of customer service via courtesy, compassion and positive communication.• Promotes the Mission and Vision of PAM Health within the work environment and community. Respects dignity and confidentiality by adherence to all applicable policies and procedures.

II. Health and Safety • Works in a manner that promotes safety; wears clothing appropriate to the performance of the job.• Follows universal precautions as appropriate for position; complies with Employee Health requirements for continued employment• Knows own role in case of an emergency

Qualifications

Education and Training: Must possess a baccalaureate degree from an accredited college or university; equivalent experience and clinical training may be substituted.

Experience: Minimum of five years of progressive experience in healthcare sales/marketing; previous management experience helpful. Knowledge, Skills, and Abilities: Team player with effective coaching and training skills to lead and motivate staff Strong interpersonal skills; proven relationship management skills with physicians, staff and referral sources Good written and verbal communication skills, with experience utilizing MS Word, MS Excel and PowerPoint software programs; effective decision making skills; ability to understand and produce usable data for marketing response to community needs Aptitude to learn and understand PAM Health service offerings, programs and data management tools for positioning system services Effective problem solver with ability to think outside-the-box to find solutions for customers Ability to work in an unstructured setting Self-motivated Experience or aptitude to learn and understand PPS guidelines for reimbursement and marketing purposes

About PAM Health

“At PAM Health, our culture is defined by the values we demonstrate every day. Every employee is expected to align their behaviors, decisions, and interactions with our core values. Not just in moments of recognition, but in their daily work routine. These values are the foundation of our mission, the standard for our performance, and the compass for how we treat patients, families, and one another. Upholding these principles is not optional; it is a shared commitment to excellence and healing. Respect Treating every patient, their family, our colleagues, and the communities we serve with regard and dignity, cultivating an environment where people feel cared for, appreciated and valued.Integrity Being trustworthy and accountable for consistently meeting superior standards of character, honesty, ethical behavior, and job performance.Care with Compassion Demonstrating genuine care for our patients and colleagues through empathetic awareness of suffering and taking action to relieve it.Teamwork Collaborating with our colleagues in alignment with our values, being present for others, and consistently meeting elite standards of personal and team performance.Innovation Actualizing success by challenging the status quo, developing a culture of creativity, and committing to positive, transformational change.Lifelong Learning Cultivating a path of continuous growth and development, bringing our evolving knowledge and abilities into practice, and expanding our influence.Impact Making a measurable difference in delivering extraordinary patient outcomes, achieving quality results, and capitalizing on opportunities that fulfill our mission and vision.”