What are the responsibilities and job description for the Digital Marketing Specialist position at Palo Creative?
Company Description
Palo Creative is an award-winning marketing agency that specializes in bringing brands to life with creativity, strategy, and approachability. We provide expertise across digital marketing, branding, web design and development, graphic design, content marketing, and inbound marketing strategies. Serving industries such as manufacturing, finance, healthcare, and professional services, Palo Creative fosters impactful storytelling and brand communication. Our services also include traditional media and HubSpot solutions to meet the diverse needs of our clients.
Role Description
This is a full-time hybrid role for a Digital Marketing Specialist based in Youngstown, OH, with some flexibility for remote work. The position involves managing, analyzing, and optimizing digital marketing campaigns across multiple platforms. Day-to-day tasks include social media management, creating and implementing digital marketing strategies, tracking performance metrics through web analytics, and ensuring consistent online brand communication. The Specialist will collaborate with the creative team to enhance the online presence of client brands and meet their marketing goals.
Qualifications
- Proficiency in Social Media Marketing and Online Marketing
- Experience in Digital Marketing strategy development and execution
- Strong Web Analytics skills for performance tracking and optimization
- Exceptional Communication skills, both verbal and written
- Understanding of inbound marketing practices is a plus
- Familiarity with HubSpot or other CRM tools is preferred
- Bachelor's degree in Marketing, Communications, or related field