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Regional Sales Director - West Coast

Palmetto Technology Group (PTG)
Tucson, AZ Full Time
POSTED ON 4/15/2026
AVAILABLE BEFORE 5/14/2026
COURSER is a partnership platform that helps technology service companies identify and take the next step in growth. Our organization has a strong company culture built on our values of Teamwork, Service, Growth-Minded, Trust, and Innovation. Our team dedicates its time working together to provide phenomenal experience for our customers. Be ready to join a fast-paced, ever-evolving IT company that is bringing on new customers and team members to continue strong growth into the future.

Director, Regional Sales

The Regional Sales Director manages new business sales and account management operations within a specific geographic area to drive revenue growth and client retention. This role involves setting and achieving regional revenue targets, building a high-performing sales and account management team, and establishing strong relationships with key customers and internal stakeholders. The ideal candidate will have a proven track record in sales & account management leadership, strategic planning, and team development.

Key Responsibilities:

  • Develop and execute a regional revenue plan that aligns with the company’s objectives
  • Set and track short-term and long-term revenue targets for the regional sales and account management team
  • Recruit, train, and mentor a team of sales and account management professionals, fostering a collaborative and results-oriented environment
  • Communicate regional needs and feedback to upper management for product or service improvements, including collaborating with the regional field marketer to develop a quarterly field marketing plan and campaign cadence to achieve sales plans
  • Provide team members with ongoing coaching, performance feedback, and professional development
  • Conduct regular regional team meetings and training to enhance team performance and product knowledge
  • Drive the team to meet and exceed regional sales and client retention targets, ensuring revenue goals are met or surpassed
  • Create and implement strategies to improve sales processes, optimize productivity, and increase client engagement
  • Analyze key performance metrics, pipeline, and forecasting data to make informed decisions and adjust strategies as needed
  • Establish and maintain relationships with key clients, addressing their needs to ensure customer satisfaction and loyalty
  • Lead negotiations and close deals with major accounts, collaborating with the leadership team as needed
  • Prepare regular reports on regional performance, market trends, and competitor activities for senior management
  • Track, analyze, and report on key performance indicators (KPIs) to optimize team effectiveness
  • Collaborate with internal departments, including Marketing, Product, and Operations, to ensure alignment and support for regional initiatives
  • Work closely with corporate headquarters to implement company-wide programs in the region

Key Performance Metrics

The Director, Regional Sales – New Business, will be evaluated on the following performance metrics:

  • Forecast Accuracy: Ability to provide reliable revenue forecasts and meet projected targets
  • Pipeline Management: Maintain a healthy and balanced sales pipeline with clear visibility
  • Revenue Growth: Achieve and exceed regional revenue goals through new business acquisition
  • New Client Acquisition: Drive consistent growth in new client accounts within the region
  • Win/Loss Ratios: Monitor and improve conversion rates for proposals and opportunities
  • KPI Reporting: Deliver regular reports on key performance indicators, including forecasting, pipeline status, and revenue performance

Key Qualifications:

  • Bachelor’s degree in Business, Marketing, or related field (MBA or advanced degree preferred)
  • 5 years of experience in technical sales or account management, with at least 3 yrs in a leadership role
  • Proven success in consistently managing a team to meet/exceed revenue goals in a similar technical services or software revenue generation role
  • Strong analytical, strategic thinking, and problem-solving skills
  • Exceptional communication and interpersonal abilities
  • Willingness to travel within the region as required
  • Leadership: Ability to inspire and lead a high-performing sales team
  • Sales Acumen: Deep understanding of the sales process, client relations, and revenue generation
  • Strategic Vision: Skilled in setting strategic goals and ensuring team alignment with company objectives
  • Analytical Ability: Proficient in analyzing sales metrics and leveraging data for decision-making
  • Customer Orientation: Commitment to delivering outstanding customer service and relationship management

What We Do For You

At COURSER, we prioritize our employees’ personal and professional development, offering best-in-class training, mentorship, and opportunities for growth through our self-promotion paths. We encourage innovation and challenging the status quo. With teams across the country, we have a wealth of knowledge and a team that is eager to share and grow together.

Benefit Highlights

  • Competitive benefits package, including medical, dental, vision, and life insurance
  • 401k match
  • Unlimited Approved PTO after one year (2 weeks your first year)
  • 10 Holidays including your Birthday and a Floating Holiday!
  • Gym reimbursement
  • Amazon Prime Reimbursement
  • 40 Hours for Volunteer Time
  • Paid Maternity and Paternity leave
  • Paid certifications

Courser is an equal opportunity employer. Applications are considered for positions without regard to veteran status, uniformed service member status, race, creed, color, religion, gender, gender identity, sex, sexual orientation, citizenship status, national origin, marital status, age, physical or mental disability, genetic information, caregiver status or any other category protected by applicable federal, state, or local laws.

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Salary.com Estimation for Regional Sales Director - West Coast in Tucson, AZ
$129,918 to $171,116
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