Content Creator

Job Title: Content Creator

Position Summary

We are seeking a versatile and creative Content Creator to join our marketing team. This individual will play a key role in producing high-quality visual and written content that fuels both organic social media engagement and paid digital campaigns. The Content Creator will design compelling videos, photos, graphics, and motion assets, while also writing engaging captions that align with brand voice. This role demands creativity, agility, and a strong ability to translate brand values into eye-catching, performance-driven content.

Key Responsibilities

Content Development & Production

• Conceptualize, design, and deliver engaging photos, videos, and graphics for use across digital platforms.
• Capture and edit original photo and video assets through both in-house and offsite shoots.
• Edit and repurpose video content for platform-specific formats, including Reels, TikToks, Stories, and short-form ads.
• Write and optimize captions that drive engagement, awareness, and conversions.
• Ensure all content reflects brand tone, aesthetic, and creative standards.

Collaboration & Strategy

• Partner with internal teams and external agencies to develop on-brand, platform-optimized content for Meta, TikTok, Google, YouTube, and other emerging channels.
• Stay ahead of digital, social, and cultural trends to proactively bring fresh, relevant ideas to the team.
• Review content performance and provide data-driven recommendations for creative improvements.
• Assist with scheduling, posting, and community engagement as needed.
• Manage multiple projects, deadlines, and feedback loops simultaneously with attention to detail and efficiency.
• Maintain organized workflows for asset production, storage, and delivery.

Marketing Team Support

• Support broader marketing initiatives by assisting with campaign launches, event promotion preparation, new store opening events, product photography, and creative brainstorming.
• Contribute to cross-functional projects such as website content updates, email campaigns, in-store visuals, and other brand touchpoints as needed by business priorities.
• Provide creative assistance and problem-solving for the marketing team in additional areas as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent professional experience.
• 2 years of experience creating digital content for brands, preferably in retail or consumer goods.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent tools.
• Experience with photography, videography, and editing software.
• Strong writing skills with the ability to craft engaging, on-brand captions.
• Demonstrated ability to manage competing priorities in a fast-paced environment.

Skills & Attributes

• Highly creative with a strong eye for design and storytelling.
• Strong understanding of digital marketing, social media algorithms, and content best practices.
• Detail-oriented and able to maintain brand consistency across platforms.
• Flexible, adaptable, and able to thrive in a collaborative, fast-moving environment.
• Passionate about innovation, creativity, and consumer engagement.