Equipment Sales Representative

Description

Reports To: Branch Manager

The primary function of the Equipment Sales Representative is to maximize sales within assigned territory. To call upon existing and establish new customers. The position will increase market penetration by selling and developing market strategies to customers in the designated area and achieve unit goals and gross profit.

Essential Responsibilities

• Making calls at customer sites.
• Be a liaison between the dealership and the customers, call on garages, jobbers, fleet owners and leasing companies.
• Promote the sales of parts and accessories and be an advisor to wholesale and retail customers.
• Seek out prospective customers and business opportunities. Spend time each day in solicitation of new business.
• Keep abreast of new products. Responsible for maintaining current product knowledge on all new and used equipment commonly used in the area of responsibility.
•  Responsible for maintaining current knowledge of construction techniques utilized in the area and able to utilize this knowledge to make recommendations and suggestions to improve customer’s operation.
• Keep Managers breast of marketing and merchandising conditions in the field.

Requirements

Qualifications

• Candidates will need to possess a strong work ethic and have a” go-getter” attitude. Be motivated to meet sales goals and gross profits. Must have strong verbal communication skills and good decision making ability.
• Candidate must be self-motivated, be able to prioritize, pay attention to details and be flexible.  
• Customer service experience and knowledge a must.
• Commercial sales experience preferred.

Computer Skills

The individual must have basic computer skills of which are to include, Database software; Microsoft Excel Spreadsheet software and Microsoft Word Processing software.

Competencies

Individuals need to have the following skills that are needed for superior job performance. 

• Customer Focus - Anticipating, meeting and/or exceeding customer needs, wants and expectations.
• Resiliency - Quickly recovering from adversity.
• Interpersonal Skills - Effectively communicating, building rapport and relating well to all kinds of people.
• Personal Accountability - Being answerable for personal actions.
• Time and Priority Management - Prioritizing and completing tasks in order to deliver desired outcomes within allotted timeframes.

Behaviors

Individuals need to have the following behaviors that are needed for superior job performance.

• Interaction - The job requires frequent communication and engagement with others.
• Versatile - The job requires adapting to various situations with ease.
• People-Oriented - The job requires building rapport with a wide range of individuals.
• Frequent Change - The job requires rapid shifts between tasks.
• Customer-Oriented - The job requires identification and fulfillment of customer expectations.
• Competitive - The job requires assertiveness and a "will to win" in dealing with highly competitive situations.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Certificates, Licenses, Registrations

• Position requires a high school diploma, valid drivers license and clean driving record. 
• 5 years sales experience in the truck sales or vocational commercial vehicle field.
• Current Commercial Driver's License is preferred but not required to begin the position

Physical Demands

Physical requirements commonly associated with an individual working as a Heavy Duty Diesel Equipment Truck Salesperson.

• Mobility: The individual should be capable of moving around the repair shop, including walking, standing, and potentially bending or kneeling to inspect vehicles or equipment.
• Vision: Good visual acuity is necessary for driving and navigating different locations. This includes the ability to read maps, GPS systems, and paperwork related to sales transactions.
• Hearing: The individual should have good hearing to communicate effectively with customers, and vendors, and to be aware of any audible warnings or signals in the repair shop.
• Manual dexterity: A certain level of manual dexterity is required for the individual to handle paperwork, use computer systems.
• Lifting and Handling: While not as physically demanding as a mechanic's role, a salesperson in this field might occasionally need to handle sales materials, samples, or lightweight equipment. The ability to lift and carry up to 20-30 pounds intermittently may be required.
• Driving: Proficiency in driving and the ability to spend time behind the wheel for long hours, often on highways or unfamiliar roads, is essential. A valid driver's license and a clean driving record are usually prerequisites for this role.
• Communication Skills: While not a physical requirement, effective verbal and written communication skills are crucial. A salesperson in this role must interact with customers, explain technical details about heavy-duty trucks, and negotiate sales contracts effectively.
• Working hours: The individual may be required to work varied shifts, including evenings, weekends, or extended hours based on the sales transactions and operational needs. Flexibility and Adaptability: The ability to adapt to changing schedules, travel plans, and client demands is vital. This role may require frequent travel, sometimes on short notice, necessitating flexibility in working hours and travel arrangements.

Job Posting Information

This position is with an immediate opening start date and will allow for the proper notice for existing employer. Submit your resume with confidence that all contacts with us are completely confidential. 

Benefits

Palmer Trucks is a family-owned company with nearly 60 years of success, treating everyone with respect and dignity. Our team is always ready to help you find the best benefits package for you and your family. 

Individual, Spouse and Family coverage Multiple Products are affordable and provide value for you and your family.

• Health and Wellness Benefits 
• Medical Insurance 
• Dental Insurance 
• Vision Insurance
• Company Paid Short Term Disability and Life Insurance
• Supplemental Products like Long-Term Disability etc

Financial stability and Retirement Preparedness:

• Our 401(k) program includes a company match 
• Retirement Planning Assistance 
• Financial Guidance and Education 

Paid Time Off:

• Full-time employees enjoy paid holidays and personal time 
• Vacation based on the length of service. 

Resources when we face major challenges and life events:

• Life Insurance Hospital Stay, Critical Illness, other products
• Bereavement Services and Employment Assistance Program
• Mental Health Resources readily accessible and without stigma Insurance

Paid Training and Tools Assistance to do the job right.

About Palmer Trucks

Palmer Trucks is a full-service Kenworth dealership network serving Ohio, Indiana, Kentucky and Illinois with a comprehensive package of products and services. As a family-owned business with more than a half-century history of growth and success, Palmer Trucks has grown to a team of about 700 individuals. With more than 32 million trucks on U.S. highways and interstates at any given time, a paramount need exists to keep the industry moving forward – 24 hours a day, 7 days a week. 

We maintain a commitment to forming authentic and valuable connections through fulfilling the industry’s unique, time-sensitive needs as a trusted partner. We accomplish this by providing products and services of the highest quality and value - personalized for you. 

Because of this philosophy, we develop and nurture long-term, valuable relationships with our partners. The Palmer Trucks team has the utmost privilege and gratitude of doing business, and these core values are what keep customers returning year-after-year and are what have kept us On the Road Since 1965. 

Palmer Trucks is an Equal Opportunity Employer. All Applicants are considered for employment without a regard to race, color, national origin, religion, sex (including pregnancy), age (40 or older), disability, veteran status or any other legally protected.

Revised: November 2025