Director of Marketing and Events

• Develop, implement, and manage comprehensive marketing and communications strategies to support facility programming, tournaments, camps, leagues, special events, and revenue-generating initiatives.
• Plan, schedule, publish, and monitor content across all social media platforms to maintain a proactive, engaging, and consistent brand presence.
• Create and manage social media content calendars, digital campaigns, email marketing initiatives, and promotional strategies to increase participation, registrations, and customer engagement.
• Write, edit, and distribute press releases, media communications, newsletters, and promotional content.
• Coordinate photography, videography, and digital content creation during events to support marketing, sponsorship, and promotional initiatives.
• Develop creative marketing concepts and storytelling strategies that strengthen brand visibility and participant engagement.
• Oversee facility branding, website content, graphic design, and print collateral to ensure effectiveness, timeliness, accuracy, and brand consistency.
• Design marketing materials including flyers, brochures, digital advertisements, event graphics, tournament branding, and website assets for promotional use.
• Manage website content, updates, functionality, and integrity, ensuring all digital platforms remain accurate and current.
• Develop and coordinate video production for website content, promotional campaigns, and social media initiatives.
• Create and execute targeted email marketing strategies to promote leagues, camps, tournaments, skating programs, hockey programs, and facility events.
• Maintain and manage customer email databases and digital communication platforms.

• Coordinate, promote, and oversee facility events, tournaments, leagues, and special programs to ensure successful execution and exceptional customer experiences.
• Monitor in-house events while maintaining close communication with clients, facility staff, and vendors to ensure event success and timely resolution of concerns.
• Coordinate logistics with internal departments and third-party service providers to support event operations and execution.
• Provide clear, concise, and timely communication of event requirements and operational expectations to appropriate personnel.
• Assist in managing event photography, content capture, hospitality elements, guest experiences, and onsite promotions.
• Develop innovative event concepts and experiences designed to increase attendance, customer retention, and facility engagement.
  
  

• Collaborate with national, regional, and local brands to develop strategic youth sports marketing and sponsorship opportunities.
• Assist in creating sponsorship concepts, activation platforms, experiential marketing initiatives, and brand storytelling campaigns.
• Oversee sponsorship activation and fulfillment across tournaments, leagues, camps, special events, and facility programming.
• Develop sponsorship recap reports, analytics, ROI tracking, and partnership measurement strategies.
• Coordinate branded content creation, hospitality experiences, social media integrations, fan engagement initiatives, and onsite sponsor activations.
• Build authentic partnerships that connect brands with youth sports families and the local community.
• Participate in sponsorship presentations, partnership meetings, and business development initiatives.
• Prepare sponsorship proposals, activation plans, partnership decks, and marketing presentations.
• Identify new partnership and sponsorship opportunities across youth sports, sports technology, wellness, family-focused brands, and consumer products.
  
  

• Maintain all facility websites and digital assets, ensuring accuracy, relevancy, functionality, and visual consistency.
• Create and manage facility-wide graphic design and print media for promotions, tournaments, leagues, programs, and special events.
• Develop digital and print marketing materials that align with organizational branding standards.
• Support short-form video creation, editing, and digital storytelling for social media and marketing campaigns.
  
  

• Bachelor’s degree in Marketing, Communications, Sports Management, Business, Event Management, or a related field preferred.
• Minimum of 4 years of experience in sports marketing, event management, sponsorship, experiential marketing, venue operations, or youth sports environments.
• Experience managing live events, tournaments, and operational logistics in a fast-paced setting.
• Strong understanding of grassroots and youth sports ecosystems preferred.
• Experience in sponsorship activation, partnership management, or brand integration preferred.
• Sports background including playing, coaching, or sports administration experience preferred.
• Experience with CRM systems, digital marketing platforms, email marketing, and customer engagement systems preferred.
  
  

• Exceptional written, verbal, and interpersonal communication skills.
• Strong organizational and project management abilities with the capacity to manage multiple priorities and deadlines simultaneously.
• Self-motivated professional with strong initiative, creativity, and an entrepreneurial mindset.
• Ability to work collaboratively in a team-oriented environment while maintaining independent accountability.
• Strong presentation, negotiation, and relationship-building skills.
• Ability to thrive in a fast-paced, event-driven environment.
  
  

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Advanced experience with Adobe Creative Suite, including Photoshop, Premiere Pro, and Lightroom preferred.
• Experience with Canva, CapCut, and other creative design/video platforms preferred.
• Proficiency managing social media platforms including Facebook, Instagram, X (Twitter), and emerging platforms.
• Experience with email marketing platforms such as Mailchimp, Constant Contact,Hub Spot or comparable systems preferred.
• Website content management and digital platform experience preferred.
  
  

• Ability to work a flexible schedule, including evenings, weekends, holidays, and event days as required.
• Willingness to travel for tournaments, events, partnership meetings, and facility-related initiatives as needed.

• Healthcare and 401k offered 
• Salary**: $50,000.00 - $70,000.00/year
  
  

Salary : $50,000 - $70,000