What are the responsibilities and job description for the Chief Marketing Officer position at Paladin fs, LLC?
Target Profile: A creative, AI-forward Marketing Leader who can transition Paladin from a legacy consultancy to a scalable, data-driven enterprise. This is not a role for ticking boxes off a checklist, it is for an Austin-based architect of Lead Generation (MQLs).
The Company and Culture
- Heritage: 18 years as a profitable, debt-free leader leveling the playing field for community banks and credit unions ($500M–$25B assets).
- The Model: We utilize a "Hired Gun" architecture of elite independent contractors who are performance-driven and operate with a "Principal" mindset.
Core Mission: Revenue Support
- MQL Generation: The primary KPI is generating high-intent leads for Business Development Executives
- The Paladin Way: Ensure all collateral (one-sheets, client PPTs) aligns with our proven methodology, brand and unique style.
- CRM Integrity: Maintain details within the Zoho and Hubspot databases, ensuring all market data and intelligence is accurate and actionable.
Required Technical "Stack"
- AI & Automation: Mastery of Chatbots (Claude, Gemini, NotebookLM) and the ability to program AI agent applications (n8n, Lovable) to automate business development.
- Tech Ecosystem: Advanced proficiency in Zoho CRM, Hubspot, Apollo, SEMRush, and GoDaddy.
- Digital Outreach: Execute SEO/SEM keyword campaigns and manage high-level social content on LinkedIn and X (Twitter).
- Territory Marketing: Coordinate automated and manual email sequences tailored to specific BDE territories.
Professional Qualifications
- Industry Lexicon: Preferable experience in the FinTech/Community Banking sector. The candidate must understand the nuances of core processing and the "switching leverage" banks face.
- Operational Leadership: Coordinate executives appearing at industry events, manage travel, and execute marketing plans with total autonomy.
- Performance Mindset: Must thrive in a variable-cost, high-upside environment. This role is built for a self-motivated professional who treats their role like a franchise.
Logistics & Compensation
- Location: Austin, TX (In-house initial; hybrid option after mastering "The Paladin Way").
- Role Type: Full-time Independent Contractor.
- Compensation: $90,000 – $130,000 per year based on experience.
Salary : $90,000 - $130,000