What are the responsibilities and job description for the Marketing Database Specialist position at Pala Casino Spa and Resort?
Company Description
Pala Casino Spa & Golf Resort, located in Southern California, is a premier entertainment destination known for its Las Vegas-style casino featuring over 2,000 slot and video machines and 78 table games. The resort offers nine dining options, two lounges, live entertainment at the indoor Pala Events Center and outdoor Starlight Theater, a luxury hotel, five pools, two hot tubs, and 14 cabanas. Proudly recognized with the AAA Four-Diamond Award for 15 consecutive years, Pala Casino provides a high-quality experience for guests. The resort is conveniently situated near I-5, I-15, and Highway 76 for easy access.
Role Description
This is a full-time, on-site position for a Marketing Database Specialist located in Pala, CA. Key responsibilities include maintaining and optimizing marketing databases, analyzing data to identify trends and opportunities, assisting with customer segmentation, and ensuring data integrity. The role will also involve supporting marketing campaigns with actionable insights, generating reports, and collaborating with other teams to meet business goals effectively.
Qualifications
- Strong database management and analysis skills, including experience with CRM systems and data analytics tools
- Proficiency in customer segmentation, data mining, and reporting
- Knowledge of digital marketing, direct marketing, and campaign analysis
- Attention to detail, organizational skills, and ability to ensure data accuracy
- Excellent collaboration and communication skills to work across teams
- Bachelor's degree in marketing, Data Analytics, or related field preferred
- Experience in the hospitality or entertainment industry is a plus