What are the responsibilities and job description for the Senior Manager of Marketing and Loyalty position at Paisans Pizzeria?
Senior Manager of Marketing and Events
POSITION OVERVIEW
The Senior Manager of Marketing & Loyalty is a strategic leadership role responsible for developing and executing marketing initiatives that drive brand awareness, guest acquisition, retention, and loyalty across all 8 locations. This person will own the full marketing function — from digital and social media to local store marketing, loyalty programs, and community engagement — and will play a key role in shaping the voice and identity of our brand.
KEY RESPONSIBILITIES
Brand & Marketing Strategy
-
Develop and execute a comprehensive annual marketing plan aligned with company revenue and growth goals
-
Own and evolve the brand identity, voice, and visual standards across all touchpoints
-
Ensure brand consistency across all 8 locations in messaging, design, and guest experience
-
Lead creative development for campaigns, promotions, seasonal initiatives, and new location openings
-
Collaborate with ownership and operations leadership to align marketing efforts with business priorities
Digital Marketing & Social Media
-
Oversee all digital marketing channels including social media, email marketing, SMS, paid advertising, SEO/SEM, and the company website
-
Develop and manage a content calendar that drives engagement, traffic, and conversions
-
Manage and grow the brand's presence across Instagram, Facebook, TikTok, Google, and other relevant platforms
-
Analyze digital performance metrics and optimize campaigns for maximum ROI
-
Oversee paid media strategy and budget allocation across all digital channels
Loyalty Program Management
-
Own the strategy, development, and day-to-day management of the guest loyalty program
-
Drive loyalty program enrollment, engagement, and retention through targeted campaigns and incentives
-
Analyze loyalty data to identify trends, guest behavior, and opportunities to increase visit frequency and spend
-
Partner with operations & technology teams to ensure seamless loyalty experience for guests
-
Develop personalized marketing campaigns based on guest data and loyalty insights
Local Store Marketing (LSM)
-
Develop and implement local marketing strategies tailored to each of the 8 locations and their surrounding communities
-
Support location managers with grassroots marketing, community partnerships, and local events
-
Build and maintain relationships with local businesses, schools, organizations, and influencers to drive traffic and brand awareness
-
Oversee grand opening and anniversary marketing plans for locations
Guest Retention & CRM
-
Manage the customer relationship management (CRM) platform and guest database
-
Develop segmented email and SMS marketing campaigns to drive repeat visits and increase guest lifetime value
-
Monitor guest feedback, online reviews, and reputation management across all platforms
-
Develop strategies to re-engage lapsed guests and reward top loyalists
Analytics & Reporting
-
Track, analyze, and report on all marketing KPIs including traffic, revenue impact, loyalty enrollment, digital engagement, and campaign performance
-
Present regular marketing performance reports to senior leadership
-
Use data to continuously refine and improve marketing strategies and budget allocation
-
Monitor competitive landscape and industry trends to keep the brand ahead of the curve
Team Leadership & Budget Management
-
Lead, mentor, and develop a marketing team (in-house staff and/or agency partners)
-
Manage the overall marketing budget across all locations with a focus on efficiency and ROI
-
Source and manage relationships with external vendors, agencies, and content creators
-
Foster a collaborative, creative, and results-driven team culture
QUALIFICATIONS
Required
-
5–8 years of marketing experience, with at least 2–3 years in a senior or managerial role
-
Proven experience in the restaurant, hospitality, or food & beverage industry strongly preferred
-
Demonstrated success managing a loyalty program or CRM platform
-
Strong knowledge of digital marketing including social media, paid media, email, and SEO/SEM
-
Experience managing multi-location or multi-unit marketing strategies
-
Exceptional written and verbal communication skills
-
Strong analytical skills with the ability to translate data into actionable strategies
-
Proficiency in marketing tools such as Hootsuite, Mailchimp, HubSpot, Google Analytics, Meta Ads Manager, or similar platforms
-
Experience managing budgets and reporting on ROI
Preferred
-
Bachelor's degree in Marketing, Communications, Business, or related field
-
Experience with loyalty platforms such as Paytronix, Punchh, or Thanx
-
Graphic design sensibility and experience working with creative teams
-
Experience with influencer marketing and brand partnerships
-
Knowledge of local store marketing strategies in a multi-unit environment
WHAT WE OFFER
-
Competitive salary commensurate with experience
-
Health, dental, and vision insurance
-
Paid time off and holidays
-
Dining discounts across all Paisans locations
-
Opportunity to grow with a passionate, expanding restaurant brand
-
Creative freedom and a seat at the table in shaping the future of our brand
Disclaimer:
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described,
and may be amended at any time at the sole discretion of the Employer.
Notes on Job Description:
This job description in no way states or implies that these are the only duties to be performed by the employee (5) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship
Confidentiality:
Information disclosed to me or known by me as a consequence of or though my employment by EMPLOYER (including information conceived, originated, discovered, or developed by me), not generally known in the relevant trade or industry, about food, beverage and restaurant services, processes and products, including (but not limited to) information relating to programs, systems, receipts, formulas, client and customer lists, confidential information, obtained from clients, research, development, INVENTIONS, and EMPLOYER'S purchasing, accounting, engineering, marketing, merchandising and selling information.