Community Relations Director

Paintbrush Assisted Living

A beautiful Assisted Living and Memory Care community in Fresno.

Job Summary:

Provide community relations and inside sales activities necessary to achieve and exceed the Community’s move-in goals to continuously maximize occupancy. This includes coordinating all marking plan events, maintaining public relations, community networking including outreach and recognizing responsibility for budgetary guidelines.

Job Duties:

Essential Functions

• Support the mission, vision, and culture of the organization through positive communication and leadership.
• Contribute to Community relationships by demonstrating cooperation and professional conduct with residents, families, fellow associates, physicians, pharmacies and other vendors or persons.
• Contribute to team effort by being flexible in work assignments; by furnishing support; by taking initiative; and by understanding how this position affects and compliments all other Community positions.
• Able to maintain work pace appropriate to given work load. Perform activities on schedule while maintaining regular attendance and punctuality within specified tolerance.
• Give Community tours and explain the services that are provided. Communicate effectively during explanations of deposit agreements, leases, etc., to prospective Residents.
• Coordinate move-in of new Residents according to inquiry in move-in procedure.
• Assist Residents and families with making decisions and provide appropriate referral sources.
• Monitor market quarterly using competitive study.
• Work effectively with department heads to explain and set up available services.
• Supervise staff when applicable and necessary. Provide training to appropriate staff on tours, customer service, phone etiquette, and other marketing related programs; provide informal and formal performance feedback, recognize both appropriate and inappropriate behaviors/performances through rewards and discipline, and apportion work among subordinates.
• Coordinate and carryout marketing/community outreach programs to meet predetermined goals and standards as outlined in Marketing Manual.
• Compose press releases to be approved by RSMD.
• Participate in analysis of the marketplace and formulation of a written strategic marketing plan with the assistance of the RSMD and ED.
• Implement marketing management system, move-in schedules, and statistical data through the use of tracking systems. Track all prospects using guest registration and lead tracking program.
• Order advertising using outline in Marketing Manual.
• Monitor set up and appearance of mode, guest and respite apartments and maintain a professional CRD office.
• Attend staff and leadership team meetings and stand-ups.
• Maintain punctual attendance.
• Maintain Community in attractive manner as outlined in marketing audit.
• Maintain active presence in sales territory as determined by ED and RSMD.
• Educate community members on Community resources and recruit for Community tours.
• Review Rent Roll daily.

Added Responsibilities

• Respond appropriately to changes in the work setting.
• Perform other related assignments as required.
• Participate in New Hire Orientation program and other regular associate meetings or functions.
• Assist Executive Director with special projects and special Community events.
• Be familiar with Northstar Senior Living Policies & Procedures Manual and Northstar Senior Living Associate Handbook.

Accountabilities:

• Act on constructive feedback by listening to supervisor(s), customers and peers and use it to improve performance.
• Maintain resident, employee, and community confidentiality.
• Respect Resident’s Rights.
• Demonstrate positive attitude and ability to work well with all people, particularly the elderly.
• Promote positive work environment that emphasizes teamwork.
• Demonstrate willingness to help other staff whenever needed.
• Comply with deadlines as outlined by ED and RSMD.
• Turn in commission report monthly.
• Work within approved budget.
• Operate within all policies and procedures.
• Know base rates and care costs and determine changes as necessary.
• Understand processes, reports and tools available in marketing manual.
• Meet or exceed standards for maintaining database in lead tracking program.
• Meet or exceed standards for inquiries, tours and deposits.
• Maintain census goals.

Job Specifications:

Skill

• Must be at least 18 years old
• Must have required health screening, TB clearance, and criminal record clearance
• Requires an A.A. degree or higher in marketing, business communications, or a related field (experience may be substituted for the degree requirement) with marketing experience with direct client contact and sales of service.
• Employee must maintain networking skills
• Computer proficiency of Microsoft Excel and Word
• Knowledge and understanding of the needs of senior citizens and the ability to relate positively and effectively
• Must be able to work well with others, have problem-solving skills
• Valid driver’s license and transportation means for work related projects.

Job Type: Full-time

Pay: $82,000.00 - $85,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Education:

• Associate (Preferred)

Experience:

• Sales Experience: 1 year (Preferred)
• Marketing: 1 year (Preferred)
• Senior Living: 1 year (Preferred)

License/Certification:

• Driver's License (Preferred)

Work Location: In person

Salary : $82,000 - $85,000