What are the responsibilities and job description for the Account Executive position at Paducah Television Operations LLC?
Do you have a passion and drive for helping local businesses grow and thrive by providing exceptional and unique marketing strategies? Are you looking for not only a job but a career? If so, we should talk!
At Channel 8 Lincoln (KLKN), we are looking for our next Account Executive.The successful candidate must be a self-motivated, highly organized individual with experience in new business development, and the ability to enhance an existing client base is desired. Background in advertising and/or media sales including digital is preferred but not required.
Responsibilities:
- Create a strategic business plan with your manager to achieve total revenue goals.
- Develop multimedia advertising solutions for new clients that deliver results to their customers.
- Effectively negotiates with customers.
- Always maintain an acceptable pipeline as designated by management.
- Develop new/incremental revenue through consistent and creative prospecting.
- To craft a story around customer insights that clients can relate to.
- Service and grow an existing list of accounts.
- Collaborate with Sales Assistants to provide timely schedule maintenance including accuracy of orders, make-goods, posts, and accurate traffic instructions.
- Responsible for all aspects of maintaining CRM software.
- Responsible for using all station-provided sales tools & software, including Kantar, NSI, the station’s digital product suite including KBSI23.com, all mobile platforms, extended reach and email marketing.
Qualifications
- Strong written and verbal communication skills
- Strong organizational skills
- Proficiency in Microsoft Office suite of services
- Ability to harness financial data to inform decisions
- Valid driver’s license with good history
