Corporate Communications Manager

Position Overview: The Corporate Communications Manager is responsible for the strategic execution of external and internal communications. This includes developing plans that convey the organization's vision, goals, and culture to both internal and external audiences, while handling sensitive situations professionally. This role requires strong communication skills and a strategic mindset to appropriately tailor messages for various audiences, including media, the public, and internal and external stakeholders. The Corporate Communications Manager will drive engagement across platforms, manage public and media relations, oversee social media strategy, and support community engagement efforts. Additionally, the Corporate Communications Manager will create compelling content for multiple channels and audiences and develop and implement crisis communication plans to manage potential issues effectively.

Essential Responsibilities:

• Develop robust communication plans that outline clear protocols and messaging strategies. Anticipate and prepare for various scenarios, establish communication channels, prepare clear messaging, train and prepare internal staff as necessary. Create key messages for marketing and communications strategic plans.
• Create and implement internal communications strategy to ensure alignment with organizational goals, fostering a connected and informed workforce. This includes creating strategies that enhance employee engagement and promote transparent communication.
• Oversee and guide internal communications activities, mentoring the internal communications employee on creating and distributing effective messaging across platforms such as intranet, newsletters, town halls, and other internal channels.
• Position the organization as a visionary leader in the industry by developing and promoting valuable content, identifying and supporting leaders at key industry events, fostering relationships with influential stakeholders. Drive innovative communication strategies that highlight the organization's expertise and forward-thinking approach.
• Craft effective content for various external channels including press releases, social media, website, blog posts, newsletters, etc. ensuring consistency in message and tone for all relevant audiences including brokers, employers, providers, members, and the community.
• Oversee and monitor public perception, proactively address any issues or concerns, and reinforce positive brand messaging through strategic communication initiatives. Collaborate internal teams to ensure continuity of approach.
• Oversee the monitoring of media coverage, social media conversations, and other relevant channels to stay ahead of potential issues and understand public sentiment.
• Collaborate with the Community Engagement Manager oversee and strengthen our community engagement approach. This includes building trust and strong relationships throughout the community and engaging employees in community initiatives.
• Develop and implement crisis communication plans to effectively manage any potential issues.
• Analyze data and feedback to inform communication strategies, identify emerging trends, and adjust tactics as needed.
• Coordinate business activities by maintaining collaborative partnerships with key departments.
• Actively participate in various strategic and internal committees in order to disseminate information within the organization and represent company philosophy.
• Maintain consistency in tone, voice, and messaging with the corporate brand identity to align with and reinforce the organization's brand and reputation.
• Responsible for hiring, staff development, coaching, performance reviews, corrective actions, and termination of employees. Provide feedback, including regular one-on-ones and performance evaluations, for direct reports.
• Develop annual department budgets. Monitor spending versus the planned budgeted throughout the year and take corrective action where needed.
• Actively participate as a key team member in Manager/Supervisor meetings.

Supporting Responsibilities:

• Meet department and company performance and attendance expectations.
• Follow the PacificSource privacy policy and HIPAA laws and regulations concerning confidentiality and security of protected health information.
• Perform other duties as assigned.

SUCCESS PROFILE

Work Experience: Minimum of five (5) years of experience in a relevant communications or public relations role. Supervisory experience preferred.

Education, Certificates, Licenses: Bachelor’s degree in communications, Journalism, Public Relations, or a related field, or equivalent years of additional relevant communications experience in lieu of a degree.

Knowledge: Excellent written and verbal communication skills, with expertise in storytelling. Proficiency in external and internal communications and social media strategy. Ability to work under pressure and manage multiple projects simultaneously. Strong analytical skills and the ability to use data to inform communications strategies. Demonstrated ability to develop and implement successful communications strategies. Strong media relations skills and a network of media contacts.