What are the responsibilities and job description for the Marketing Director position at Pacifica Residential?
Marketing Director – Pacifica Residential
Location: San Diego, CA | Full-time
Pacifica Residential, a leading owner and operator of multifamily housing properties, is seeking a strategic Marketing Director to drive portfolio-wide marketing, lead generation, and brand growth. This is your chance to lead innovative campaigns and make a measurable impact across our properties.
What You’ll Do:
- Develop and execute marketing strategies to drive leads, occupancy, and resident engagement.
- Manage digital marketing, social media, email campaigns, ILS partnerships, and SEO/SEM efforts.
- Oversee property websites, ensuring content is accurate, engaging, and optimized.
- Collaborate with leasing teams to align marketing with sales goals and track performance.
- Analyze metrics, report on campaign ROI, and optimize strategies for maximum impact.
- Create compelling marketing materials, from brochures to online content.
What We’re Looking For:
- 3 years of marketing experience in multifamily housing or property leasing.
- Proficiency with Yardi CRM and RentCafe.
- Strong digital marketing, branding, and lead generation expertise.
- Excellent communication, organization, and project management skills.
- Data-driven mindset with the ability to translate analytics into actionable strategies.
Pacifica Residential is an Equal Opportunity Employer, committed to diversity and inclusion. All qualified candidates will receive consideration regardless of race, religion, ancestry, sex, sexual orientation, age, disability, marital status, or other protected status.