What are the responsibilities and job description for the Senior Social Media Content Developer position at Pacific Gas and Electric Company?
Requisition ID # 171829
Job Category: Corporate Affairs / Communication
Job Level: Individual Contributor
Business Unit: Customer & Corporate Affairs
Work Type: Hybrid
Job Location: Oakland
Department Summary
Marketing and Communications develops and executes a broad range of strategic external and internal communications initiatives. The team provides counsel to all functional areas and manages PG&E’s marketing and corporate branding programs.
Position Summary
The Senior Social Media Content Developer is a hands‑on content creator and editor responsible for developing high‑quality, platform‑ready social content that brings PG&E’s brand, advertising, and community stories to life.
Reporting to the Senior Manager, Social Media this role focuses on execution—turning ideas, footage, insights, and campaigns into compelling social content that is timely, relevant, and on brand. This role partners closely with Brand Strategy, Video, Community Management, Analytics, and the Brand Producer to ensure social content is planned, developed, and delivered with consistency and impact.
This role is ideal for a strong writer and storyteller who thrives in a fast‑moving environment and values structure, collaboration, and craft.
The role is hybrid working from your remote office and in-person at the Oakland General Office 1-2 days per week or based on business needs. Additional travel within the service territory for learning or content capture may be required. This role will also participate in on-call rotation to support the emergency operations center (located in Vacaville, CA) when activated.
Key Job Responsibilities
Social Content Creation
Minimum:
PG&E is providing the full salary/pay range for this position. The actual amount paid to an individual will be based on multiple factors, including, but not limited to, internal equity, specific skills, education, licenses or certifications, experience, market value, and geographic location. The range to reasonably expect will be around the minimum and the midpoint. The final decision will be made on a case-by-case basis related to the factors above. This job is also eligible to participate in PG&E’s discretionary incentive compensation programs.
Bay Area Min: $98,000
Bay Area Mid: $122,000
Bay Area Max: $146,000
Pacific Gas and Electric Company is an Equal Employment Opportunity Employer that actively pursues and hires a workforce that reflects the hometowns we serve. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability status, medical condition, protected veteran status, marital status, pregnancy, sexual orientation, gender, gender identity, gender expression, genetic information or any other factor that is not related to the job.
Job Category: Corporate Affairs / Communication
Job Level: Individual Contributor
Business Unit: Customer & Corporate Affairs
Work Type: Hybrid
Job Location: Oakland
Department Summary
Marketing and Communications develops and executes a broad range of strategic external and internal communications initiatives. The team provides counsel to all functional areas and manages PG&E’s marketing and corporate branding programs.
Position Summary
The Senior Social Media Content Developer is a hands‑on content creator and editor responsible for developing high‑quality, platform‑ready social content that brings PG&E’s brand, advertising, and community stories to life.
Reporting to the Senior Manager, Social Media this role focuses on execution—turning ideas, footage, insights, and campaigns into compelling social content that is timely, relevant, and on brand. This role partners closely with Brand Strategy, Video, Community Management, Analytics, and the Brand Producer to ensure social content is planned, developed, and delivered with consistency and impact.
This role is ideal for a strong writer and storyteller who thrives in a fast‑moving environment and values structure, collaboration, and craft.
The role is hybrid working from your remote office and in-person at the Oakland General Office 1-2 days per week or based on business needs. Additional travel within the service territory for learning or content capture may be required. This role will also participate in on-call rotation to support the emergency operations center (located in Vacaville, CA) when activated.
Key Job Responsibilities
Social Content Creation
- Write, edit, and develop social content across platforms including Instagram, Facebook, TikTok, LinkedIn, X, and Nextdoor.
- Translate brand campaigns, regional moments, and operational updates into clear, engaging social posts.
- Adapt content to platform‑specific formats, tones, and best practices.
- Maintain high standards for accuracy, clarity, accessibility, and brand compliance.
- Execute against the social content calendar, ensuring posts are delivered on time and to spec.
- Partner with the Brand Producer to align content development with broader planning timelines and deadlines.
- Respond quickly to emerging moments, community needs, or business priorities.
- Work closely with Video and creative partners to shape captions, story arcs, and social‑first executions.
- Support social shoots and content capture by identifying content needs and opportunities.
- Incorporate insights from Community Management & Listening to inform content themes and tone.
- Partner with Analytics to understand what content is resonating and apply learnings to future development.
- Use performance insights to continuously refine content quality and effectiveness.
Minimum:
- High school diploma
- 5 years of experience creating social content in a brand or corporate environment
- Exceptional writing and editing skills with strong attention to detail.
- Deep understanding of social platforms and content formats.
- Ability to manage multiple deadlines within structured workflows.
- Strong collaboration skills and comfort working across teams.
- Experience supporting brand or advertising campaigns through social content.
- Familiarity with social publishing and collaboration tools.
- Experience in regulated, complex, or enterprise organizations.
- Bachelors degree in communications, marketing, advertising or job-related discipline.
PG&E is providing the full salary/pay range for this position. The actual amount paid to an individual will be based on multiple factors, including, but not limited to, internal equity, specific skills, education, licenses or certifications, experience, market value, and geographic location. The range to reasonably expect will be around the minimum and the midpoint. The final decision will be made on a case-by-case basis related to the factors above. This job is also eligible to participate in PG&E’s discretionary incentive compensation programs.
Bay Area Min: $98,000
Bay Area Mid: $122,000
Bay Area Max: $146,000
Pacific Gas and Electric Company is an Equal Employment Opportunity Employer that actively pursues and hires a workforce that reflects the hometowns we serve. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability status, medical condition, protected veteran status, marital status, pregnancy, sexual orientation, gender, gender identity, gender expression, genetic information or any other factor that is not related to the job.
Salary : $98,000 - $146,000