What are the responsibilities and job description for the Sales Consultant position at Pacific Edge Wine & Spirits?
Sales Consultant
At Pacific Edge, we believe that great spirits are made by great people. The quality of our products has always set us apart, but the integrity of our relationships is what continues to truly define what we do.
The primary objective of Pacific Edge Wine & Spirits is to specialize and be innovative, not to just mirror other distributors throughout Colorado but through innovation, break new ground on how a supplier is represented and how new specialty brands are built, encompassing all facets of the beverage alcohol business. The company’s overriding strategic objective is to move from the traditional distributor reactionary mode to a new pro-active brand building role. Our key account call frequency is designed to create a co-dependent relationship with our major accounts. This is imperative to our future growth. Pro-active, creative selling, merchandising, and key account call frequencies are certainly key in influencing key account activity. The only thing that is constant is change, and the Colorado marketplace is constantly changing and presenting new opportunities while simultaneously taking away others.
Job Description:
Sell and promote all Pacific Edge Wine Spirits brands through personally opening up new accounts; and directly selling the product to the retail customer.
Work to leverage new and existing accounts to promote and sell the entire Pacific Edge Wine Spirits portfolio, in Denver and surrounding areas.
Maintaining a relentless pursuit of sales for all Pacific Edge items into major high profile on and off premises outlets, suggesting and creating custom programs, and doing product tastings throughout your designated territory.
Report to Sales Manager in respective markets; you will also be taking direction from other company executives regarding other sales and operational issues.
No sale is final until it’s paid for, so the collection of your customer’s accounts receivable is a priority. Review accounts receivables and collections daily.
Maintain, protect and grow existing business within respective territory.
Identify and capitalize on new opportunities within the market for current and future accounts.
Be knowledgeable so you can be the “go to” representative of craft spirits for both on and off Premise accounts in your territory.
Be able communicate and represent Pacific Edge Wine & Spirits core values, goals and objectives throughout the market.
Be 100% compliant - to know, understand and follow Colorado beverage alcohol laws as it pertains to your job in wholesale liquor sales.
Be a source of knowledge regarding products and education for all accounts both on and off premise accounts.
Lead staff trainings and regular tastings.
Work with suppliers when they come to the market to focus on building their business as well as ours.
Maintain and keep regular samples in good condition along with other company or supplier POS.
Discretely communicate pricing and sales opportunities with key accounts.
Identify and communicate competitive information in the market.
Report daily to manager and attend weekly meetings.
Understand in this industry it’s common to work on the weekends and late evenings when business gets hectic.
80% of the job should be spent in the field calling on accounts. The other 20% should be spent administratively planning your days, following up on accounts receivable, placing orders and other miscellaneous responsibilities.
This territory has most ON premise accounts, so being able to work with bartenders, restaurateurs, and understanding what ingredients to bring for cocktail creations is mandatory. Working some evenings due to the nature of ON premise is essential.
Qualifications:
Minimum 2 years in selling within the beverage alcohol industry (sales experience required)
Selling experience to ON premise & Retail accounts
Must live in territory assigned or very close
Must own or lease a car with clean driving record and valid CO driver's license
Proficient in Microsoft Office (Word, Excel, Outlook)
Professional communication skills - email, phone & texting
Results driven, organized and comfortable in a fast-paced environment
Team player and self-starter with an entrepreneurial spirit
Accountable and responsible with regards to the demands of the job
Able to travel as needed
Must be at least 21 years of age
PLEASE APPLY ONLY IF YOU HAVE BEVERAGE ALCOHOL SALES EXPERIENCE AND UNDERSTAND THE IMPORTANCE OF CRAFT PRODUCTS IN THE MARKETPLACE.