What are the responsibilities and job description for the Social Media Coordinator position at P4 Realty Partners?
Who are we?
The mission of the P4 Realty Partners team is to provide a premier customer service experience for each home seller and home buyer we work with.
Knowledge we’ve gained through years of working in the Hoover and Birmingham market empowers us to provide our clients with the advice they need to make informed decisions. Whether it’s selling a home, searching for a home, or negotiating a contract, each member of our team plays a role in delivering a smooth and successful experience.
As a family-run team, we focus on patience, professionalism, personalized service, and proven results. Our goal is to make real estate feel personal, not transactional.
Who are we looking for?
The Social Media Coordinator is an individual who is willing and able to take ownership of the team’s marketing efforts and help maintain consistency across all platforms.
This person enjoys being creative while also staying organized and on schedule. They are comfortable managing multiple projects at once and understand the importance of deadlines, communication, and attention to detail.
The Social Media Coordinator is committed to producing quality work, staying ahead of timelines, and communicating clearly with the team. They take initiative, bring new ideas to the table, and are always looking for ways to improve marketing performance, engagement, and lead generation.
This individual will play a key role in helping the team grow its brand, stay visible in the market, and create opportunities through content and marketing efforts.
What will you do?
These are the standards a well-above average performer will maintain or exceed:
- Plan, create, and manage a 30-day content calendar
- Post consistently on Instagram, Facebook, TikTok, LinkedIn, and YouTube (including main channels and P4 AL Gulf Coast social channels)
- Write captions and create content that aligns with the team’s brand voice
- Edit and produce video content using tools like CapCut (or similar)
- Film content with the team and capture listing videos when needed
- Stay up to date with current trends, topics, and platform changes
- Stay up to date on new listings, upcoming launches, and listing changes to ensure all marketing is accurate and timely
- Proactively check in on listing timelines and marketing needs
- Create and manage landing pages for lead generation and assist with updating lead generation materials (buyer guides, relocation guides, and other downloadable resources)
- Assist with Facebook and Instagram ad campaigns
- Post updates to Google Business Profile and assist with blog writing and basic SEO
- Manage comments, messages, and engagement across platforms (including liking, commenting, and messaging potential clients and followers)
- Review analytics and track engagement performance (likes, comments, DMs, and conversations)
- Understand real estate and social media marketing well enough to help convert opportunities into conversations and appointments
- Communicate regularly with the Administrative Director on projects, timelines, and priorities
- Submit all marketing materials for team approval before publishing or sending
Essential duties and responsibilities
- Content planning and calendar management
- Social media posting, engagement, and growth
- Video editing and content creation
- Lead generation support and landing page creation
- Listing marketing coordination and accuracy
- Social media engagement and opportunity conversion
- Communication and project management
Communications/Interactions
- Administrative Director – ongoing communication
- Agent and Team – as needed for listings, content, and updates
- Clients and online audience – through social media engagement and messaging
Knowledge/Skills
- Strong written and verbal communication skills
- Understanding of social media platforms and engagement strategies
- Understanding of real estate marketing and client communication preferred
- Ability to use Canva for design and marketing materials
- Ability to use CapCut or similar video editing software
- Comfortable learning and working within a CRM such as BoldTrail
- Strong organizational and time management skills
- Ability to manage multiple projects and deadlines
- Creative thinking and problem-solving skills
- Attention to detail and commitment to quality
- Marketing experience preferred
- Understands AI is a tool to improve workflow and efficiency, not the primary source of content ideas, creativity, or brand voice
Compensation
- Wage based on experience
- Flexible schedule
- Mostly remote with in-person content days 2x per month
- Opportunity for additional hours and growth over time
Performance Expectations (KPI)
Success in this role will be measured by:
- Consistent execution of content across platforms
- Growth in engagement and interactions (likes, comments, shares, DMs)
- Ability to generate conversations, opportunities, and appointments through content and engagement
- Contribution to lead generation efforts (landing pages, inquiries, sign-ups)
- Staying organized, proactive, and ahead of marketing timelines
Pay: $18.00 - $22.00 per hour
Work Location: Hybrid remote in Hoover, AL 35244
Salary : $18 - $22