What are the responsibilities and job description for the Branding Marketing Manager position at P.L. Marketing, Inc.?
Position Summary
Support the Kroger Our Brands and Senior Our Brands Managers through the execution and communication of marketing campaigns, budget tracking, and proofing. Responsible for growing Kroger brands like Simple Truth, Private Selection, Kroger, and other in-house product lines, ensuring new products follow brand guardrails and strategy for future growth. Effectively coordinates and implements the branding strategy through cross-functional teamwork and collaboration.
Essential Job Functions
Minimum Position Qualifications
Some of the Competencies/Skills required to successfully perform this position are:
Support the Kroger Our Brands and Senior Our Brands Managers through the execution and communication of marketing campaigns, budget tracking, and proofing. Responsible for growing Kroger brands like Simple Truth, Private Selection, Kroger, and other in-house product lines, ensuring new products follow brand guardrails and strategy for future growth. Effectively coordinates and implements the branding strategy through cross-functional teamwork and collaboration.
Essential Job Functions
- This position will be required to work at the Kroger Store Support Center 5 days a week
- Manage the marketing campaign execution process, including details regarding fit with brand strategy, clear benefit communication, timing, documentation, proofing and approvals on assigned brands
- Maximize team capacity by organizing documentation and through time management
- Work with cross functional teams on new product launches and commercialization plans as well as supporting packaging updates, reformulations, and product improvements
- Maintain team updates on status of all current projects
- Track team budgets and expenditures associated with marketing material development and explore potential new processes that could improve efficiencies
- Ensure brand strategy is translated into marketing and merchandising tactics, working collaboratively with all Cross Functional partners
- Manage the execution of marketing campaigns and messaging across many different touch points.
Minimum Position Qualifications
- 4 year degree or equivalent combination of education and experience
- Degree in Business, Statistics, Marketing or Economics is desirable
- Proficient in Microsoft Office Applications (Excel, Word, PowerPoint and Outlook)
- 2 years of retail grocery experience preferred.
- Knowledge of internet and web-based applications
- Strong organizational and teamwork skills
- Strong analytical and problem-solving skills required, including a thorough understanding of how to interpret business needs and translate them into a deliverable solution
- Experience generating detailed reports and delivering a summary of your findings in both spreadsheet and presentation form
- Ability to adapt to advancing technology and computer solutions
- Highly motivated self-starter who can work with minimal supervision
- Ability to build and maintain positive and productive business relationships with users and team members
- Ability to communicate effectively with all levels of an audience, from senior level executives to business users
- Ability to prioritize and multi-task
- Must be able to:
- remain standing/sitting for several hours at a time
- lift 10-15 lbs. occasionally
- Brand Building & Shopper Marketing Development
- Consumer packaged goods (CPG) experience
- Financial Analysis and Assessment
- Kroger Brand/Private Label Systems Knowledge
Some of the Competencies/Skills required to successfully perform this position are:
- Adaptability – maintaining effectiveness when experiencing major changes in work tasks or the work environment; adjusting effectively to work within new work structures, processes, requirements or cultures
- Building Strategic Working Relationships – developing and using collaborative relationships with Merchandising Managers, Account Managers, Analysts, ASP’s, Vendors, CSM Teams and Category Managers to facilitate the accomplishment of work goals
- Building Trust – interacting with Kroger suppliers and employees in a way that gives Kroger management confidence in one’s intentions and those of the organization
- Communication – clearly conveying information and ideas through a variety of media to Kroger and P.L. Marketing employees in the English language
- Customer Focus – clearly conveying information and ideas through a variety of media to individuals or groups in the English language
- Decision Making – identifying and understanding issues, problems and opportunities; comparing data from different sources to draw conclusions; using effective approaches for choosing a course of action or developing appropriate solutions; taking action that is consistent with available facts, constraints and probable consequences
- Inclusion – appreciating and leveraging the capabilities, insights, and ideas of all individuals; working effectively with individuals of diverse style, ability and motivation for a direct effect on business results
- Initiating Action – taking prompt action to accomplish objectives; taking action to achieve goals beyond what is required; being proactive; generating innovative solutions in work situations
- Leadership – ability to recognize and provide training opportunities; give clear direction to accomplish assigned tasks; hold others to high standards of accountability and address issues when needed in a way that encourages, not discourages the employee
- Negotiation – effectively exploring alternatives and positions to reach outcomes that gain the support and acceptance of all parties
- Self-Starter– able to work without direct supervision; prioritizing, organizing and completing workload accurately within allotted time period
- Work Standards – setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed