Director of Sales – Commercial & Fleet Fueling

The Director of Sales – Commercial & Fleet Fueling at P.B. Hoidale Co., Inc. is responsible for leading strategic sales initiatives, expanding market presence, and driving revenue growth within the commercial and fleet fueling sectors. This role oversees sales strategy, customer relationship management, business development, and the performance of a high-impact sales team.

The Director is a key member of the leadership team and plays a central role in positioning P.B. Hoidale Co., Inc. as a trusted partner for fueling infrastructure, equipment, technology, and service solutions.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute a comprehensive sales strategy for commercial, industrial, municipal, and fleet fueling markets.
• Identify and prioritize new market opportunities, emerging technologies, and strategic growth areas.
• Establish sales performance goals, KPIs, and forecasting models.
• Collaborate with executive leadership to align sales initiatives with companywide objectives.
  
  

Business Development

• Lead efforts to generate new business through targeted outreach, market research, networking, and partnership development.
• Cultivate relationships with key decision-makers across commercial fleets, transportation companies, government agencies, construction firms, fuel distributors, and related markets.
• Develop proposals, bids, and presentations for large-scale fueling projects and multi-site programs.
  
  

Team Management & Development

• Lead, mentor, and develop the sales team to improve performance, product knowledge, and customer engagement.
• Support hiring, training, coaching, and ongoing professional development.
• Drive a culture of accountability, goal achievement, and customer-centric service.
  
  

Customer & Account Management

• Maintain strong relationships with top-tier clients and high-value accounts.
• Oversee the negotiation of contracts, pricing, and service-level agreements.
• Ensure customer satisfaction through regular communication, issue resolution, and proactive support.
  
  

Collaboration & Cross-Functional Support

• Work closely with project management, engineering, field service, and operations teams to support accurate proposals, technical solutions, and on-time project delivery.
• Partner with marketing to develop targeted campaigns, product launches, and market messaging.
• Provide ongoing feedback to leadership regarding customer needs, market trends, and competitor activity.
  
  

Product & Market Expertise

• Act as a subject matter expert on commercial and fleet fueling solutions, including fuel systems (UST/AST), cardlock systems, dispensers, monitoring equipment, DEF solutions, fueling automation, and related technologies.
• Stay informed about industry trends, regulatory changes, and new technologies impacting the fueling market.
• Participate in trade shows, industry events, and professional organizations to enhance market presence.
  
  

Financial Oversight

• Manage the sales budget, including revenue forecasting, expense tracking, and ROI analysis.
• Ensure profitable sales by adhering to margin targets and cost control measures.
• Support strategic pricing initiatives and proposal review processes.
  
  

Qualifications

• Bachelor’s degree in Business, Sales, Marketing, or related field preferred; equivalent experience considered.
• 7–10 years of sales leadership experience, ideally in commercial fueling, petroleum equipment, industrial systems, or B2B technical sales.
• Proven track record of developing sales strategies and delivering revenue growth.
• Strong leadership, communication, and negotiation skills.
• Ability to manage complex sales cycles involving equipment, installation, service, and long-term contracts.
• Knowledge of fuel-system equipment, fleet fueling operations, environmental regulations, and industry best practices is highly preferred.
• Proficiency with CRM systems, sales analytics, and forecasting tools.
  
  

Skills: fleet,sales,leadership