What are the responsibilities and job description for the Social Media & Short-Form Content Creator position at Owned & Operated?
About Owned and Operated
Owned and Operated is the leading media company dedicated to helping home service leaders grow their businesses. Through our podcast, newsletter, YouTube, and other discovery channels, we provide actionable insights, expert advice, and advertising opportunities that drive growth for companies in industries like plumbing, HVAC, and electrical services.
We reach 99,000 operators every month—and we’re growing fast. Our content connects directly with business owners, operators, and industry leaders who are serious about scaling their companies.
The Dream Job for a Short-Form Video Machine
If you’ve personally owned and scaled a TikTok, Instagram Reels, or YouTube Shorts channel—taking it from zero to serious reach—you’re exactly who we want to talk to.
We want to hear from creators who have a proven track record of building and growing a short-form platform end-to-end.
You’ll own our organic short-form presence—spotting trends, creating content fast, and building a loyal following of home service operators who can’t wait for your next post.
What You’ll Own
🎥 Short-Form Video Production
- Concept, shoot, and edit <30s vertical videos for TikTok, Instagram Reels, and YouTube Shorts.
- Use trending sounds, formats, and storytelling styles in a way that’s on-brand for Owned and Operated.
- Edit natively for authentic, scroll-stopping content.
📅 Content Calendar & Strategy
- Maintain a rolling 30-day content plan.
- Balance planned content pillars with reactive, trend-driven posts.
- Align content with audience growth and lead generation goals.
📈 Trend Spotting & Rapid Execution
- Spend time daily spotting emerging trends before they peak.
- Adapt them for our niche and post within 24–48 hours.
💬 Community Engagement
- Respond to comments and DMs in our brand voice.
- Engage with operators and build real relationships in the space.
📊 Performance Tracking & Insights
- Track metrics like views, engagement rate, follower growth, and watch time.
- Double down on content that’s working; cut what’s not.
🤝 Collaboration
- Work with our marketing lead, video producer, and creative team on campaigns and launches.
- Contribute fresh, platform-first ideas in brainstorming sessions.
Who You Are
- You’ve built and grown a short-form video channel from the ground up—and can prove it.
- Deep knowledge of TikTok, Instagram, and YouTube Shorts growth mechanics.
- Portfolio of short form videos you’ve shot, edited, posted, and scaled.
- Strong copywriting chops for captions and hooks.
- Comfortable working quickly and independently.
Why This Role Matters
- You’ll be the creative engine for a brand trusted by thousands of home service operators.
- You’ll create content that drives real conversation—and real business results.
- You’ll have the freedom to experiment and push creative boundaries.
Compensation: $50,000–$60,000/year
Benefits: 401(k) match, health/dental/vision insurance, PTO, flexible schedule, employee discount, professional development support, referral program.
How to Apply
We only want to hear from you if you have a proven track record of owning and scaling a short-form channel. To apply, send:
- Link to 1 TikTok, Reels, or Shorts account you’ve personally built and grown.
- Link to 3 pieces of short form content that you owned/executed from start to finish
We are an Equal Opportunity Employer
Salary : $50,000 - $60,000