Director of Channel Strategy

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, EcoBrite™, and Whiskware®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.

This role will take point on channel strategy and execution for the Owala® brand across key retail and digital partners. Now, we’re looking for a sharp, relationship-driven Channel Manager to accelerate growth across brick-and-mortar, e-commerce, specialty, and emerging channels. You’ll own sell-in and sell-through strategy, partner closely with sales and cross-functional teams, shape channel-specific plans, and ensure our products show up powerfully wherever consumers shop. This role requires someone who can navigate retailer dynamics, balance short- and long-term priorities, and unlock meaningful opportunities for distribution and revenue growth.

Job Responsibilities

• Lead channel strategy, planning, and execution across key accounts to deliver revenue, margin, and distribution objectives
• Build annual channel plans aligned to brand goals, financial targets, and retailer-specific opportunities.
• Develop channel-specific merchandising, promotional, and assortment strategies that drive sustainable sell-through.
• Partner with Sales to craft compelling pitches and line reviews that expand distribution and win share
• Collaborate with Brand, Product, and Demand Planning to ensure cohesive execution of the 4Ps across each channel.
• Analyze performance data, POS trends, consumer behavior, and competitive dynamics to inform strategy.
• Identify whitespace opportunities and optimize SKU assortments to strengthen productivity and profitability by account.
• Work cross-functionally to support new product launches, channel readiness, and retailer onboarding.
• Support demand planning with insights that improve forecast accuracy and inventory flow.
• Maintain strong relationships with key retail partners and act as the voice of the channel internally

We’re looking for a strong operator and relationship-builder with a passion for channel strategy. Ideal candidates bring:

• Bachelor’s degree and 5–7 years of relevant experience in channel management, account management, brand management, or retail strategy
• Experience in consumer packaged goods or omnichannel retail environments
• Proven success driving growth across retail and/or e-commerce channels
• Strong understanding of merchandising, promotions, inventory flow, and retailer dynamics
• Excellent analytical skills with the ability to translate data into actionable decisions
• Experience collaborating cross-functionally to align on the 4Ps and execute cohesive plans
• Strong financial acumen, including understanding of margin, pricing, and profitability levers
• Clear, persuasive communicator capable of pitching strategies to internal teams and retail partners
• Ability to lead projects end-to-end and operate independently in a fast-paced environment
• Track record of building relationships and influencing without authority

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster a sense of community and recognize accomplishments. Bottom line? You’ll love it here.

Among the many benefits our team members enjoy are:

• Comprehensive medical, dental, and vision coverage
• 401(k) with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center
• Yoga studio
• Meditation/Nap room

Trove Brands is an equal opportunity employer.

Phone calls regarding this position are not accepted.

This is a fully in-office position at our HQ in Lehi, Utah.