Social Content Creator (Apparel)

Overview

Overtime is hiring a Social Content Creator to join our team full-time in NYC. This role is integral to Overtime’s continued success and growth in social media and revenue growth for our apparel business.

About Overtime

Overtime builds disruptive new sports leagues and IP aimed globally at the next generation of sports fans and athletes. Overtime owns and operates, OTE and OT Select in basketball, OT7 in football and OTX in boxing, and leverages digital-first content across its network of accounts engaging its community of nearly 100 million fans and followers. Overtime's business model is driven by sponsorships, brand relationships, e-commerce, licensing and media rights.

Overtime is funded by top VC firms, industry leaders, and athletes, including Liberty Media Corporation, Andreessen Horowitz, Counterpoint Global (Morgan Stanley), Sapphire Sport, Winslow Capital, Bezos Expeditions, Spark Capital, Micromanagement Ventures (the family of the late David Stern), Black Capital, Blackstone Strategic Partners, Alexis Ohanian, Drake, Quavo and 40 NBA and NFL stars including Carmelo Anthony, Kevin Durant and Trae Young. Over 6% of active NBA players have invested in Overtime.

What You’ll Do

• Create insane amounts of content - coming up with the concepts, executing and editing super fast and efficiently everyday!
• Produce short-form original content for the Overtime Fits channel to help market new drops and acquire new customers
• Work closely with our league’s NIL athletes and Overtime talent to star in apparel/lifestyle content
• Travel for shoots, where you’ll manage talent, direct content and lead creative on-site.
• Organize publishing, editing, and talent schedules to align with our deliverable goals.
• Create reports outlining channel performance - social analytics will be your best friend!
• Stay on top of everything happening that is relevant to our channels - this means sports, pop culture and everything else that pertains to our content
• Publish content to our Overtime Fits channels including Instagram & TikTok
• Review content before it’s posted by proofreading, spell-checking, and QCing videos.
• Work collaboratively with a cross-functional team across OT to align the content we post with the strategy in place.
• Strategize with the leaders from the Apparel, Marketing and Social teams
  
  

Who You Are

• MOST IMPORTANT: You understand and can communicate in Overtime’s voice.
• Live, breathe, eat social media.
• Super fast video editor and proficient in Adobe Suite
• At least 2 years of professionally managing and posting on multiple social media accounts.
• Creative - you have original ideas and concepts to build brand awareness and convert viewers into buyers
• Detail-oriented. Amazing proofreader who always checks their work.
• Down to hustle - this role requires regular nights and weekends.
• Fast af. You always want to be first.
• LOVE sports and streetwear brands. You are passionate and knowledgeable about all sports, athletes and the news around them along with some streetwear fashion.
• Problem-solver and self-starter. You take initiative without having to be told what to do.
• Flexible in adapting to changing timelines and deliverables.
• Proactive, positive team player, able to help guide projects from ingest to delivery.
• You are very comfortable with video editing software like Premiere.
• Bonus for experience with Photoshop and After Effects.
  
  

Overtime expects the salary range for this role to be between $70k-80k. Salary is dependent on experience. Overtime also offers health benefits and equity in the company.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.